Digital Marketing Manager

Site2gym; Hyderabad; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Site2gym in Hyderabad seeks an experienced Digital Marketing Manager to lead and execute the company’s digital marketing strategy across performance marketing, social media, SEO, content, email, and paid advertising channels.

The ideal candidate should have strong hands‑on experience with Meta Ads, Google Ads, SEO, social media marketing, content strategy, WhatsApp marketing, research, ideation, and scripting, along with the ability to manage campaigns, analyze performance, and guide a marketing

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Postgraduate qualification in Marketing or Business is preferred.
• 6+ years of hands‑on digital marketing experience.
• Experience managing a marketing team or end‑to‑end digital marketing activities is preferred.
• Demonstrated experience delivering measurable results through paid advertising, organic marketing, and lead‑generation campaigns.

Responsibilities

• Develop and execute the overall digital marketing strategy across channels.
• Plan, manage, and optimize Meta Ads, Google Ads, PPC, and other paid media campaigns.
• Drive performance marketing initiatives focused on lead generation, conversions, and ROI.
• Manage and improve SEO and SEM strategy including keyword research and on‑page optimization.
• Plan and execute social media strategies to boost engagement and brand visibility.
• Own the content marketing strategy, including calendars, concepts, and scripting.
• Develop campaigns and scripts for social posts, reels, videos, landing pages, and promos.
• Plan and execute email marketing campaigns and lead nurturing communications.
• Manage WhatsApp campaigns including segmentation and performance monitoring.
• Monitor campaign performance using analytics tools and optimize based on key metrics.
• Track website and campaign performance with Google Analytics, Google Ads, and other platforms.
• Conduct competitor, market, audience, and keyword research for growth opportunities.
• Collaborate with sales, design, content, product, and management teams for alignment.
• Lead and mentor the digital marketing team and ensure timely delivery.
• Manage the digital marketing calendar, timelines, and budgets.
• Prepare leadership reports on performance, leads, spend, and KPIs.
• Identify underperforming campaigns and implement improvements.
• Stay updated with latest digital marketing trends and AI tools.

Skills

Meta Ads

Google Ads

SEO

SEM

Social media marketing

PPC

Content marketing

Email marketing

WhatsApp marketing

Campaign ideation

Research

Content planning

Scripting

Lead-generation

Conversion campaigns

Analytics

Google Analytics

Google Search Console

Meta Business Manager

CRM platforms

Budget management

Mentoring a team

Communication

Project management

Education

Bachelor’s degree in Marketing/Business/Communications

Postgraduate qualification in Marketing or Business (preferred)

6+ years hands-on digital marketing experience

Tools

Google Analytics

Google Ads

Meta Business Suite

SEO tools

CRM platforms

Job description

Role Overview

We are looking for an experienced Digital Marketing Manager to lead and execute the companys digital marketing strategy across performance marketing, social media, SEO, content, email, and paid advertising channels.

The ideal candidate should have strong hands‑on experience with Meta Ads, Google Ads, SEO, social media marketing, content strategy, WhatsApp marketing, research, ideation, and scripting, along with the ability to manage campaigns, analyze performance, and guide a marketing team.

Key Responsibilities

• Develop and execute the overall digital marketing strategy aligned with business, lead‑generation, revenue, and brand‑awareness goals.
• Plan, manage, and optimize Meta Ads, Google Ads, PPC, and other paid media campaigns.
• Drive performance marketing initiatives focused on lead generation, conversions, customer acquisition, and ROI.
• Manage and improve the companys SEO and SEM strategy, including keyword research, on‑page optimization, content planning, and performance tracking.
• Plan and execute social media strategies across relevant platforms to improve engagement, reach, and brand visibility.
• Own the content marketing strategy, including campaign ideas, content calendars, research, creative concepts, copy direction, and scripting.
• Develop marketing concepts and scripts for social media posts, reels, videos, advertisements, landing pages, and promotional campaigns.
• Plan and execute email marketing campaigns, including promotional, lead‑nurturing, and customer‑engagement communications.
• Manage WhatsApp marketing campaigns, including audience segmentation, promotional communication, campaign planning, and performance monitoring.
• Monitor campaign performance using analytics tools and continuously optimize campaigns based on CTR, CPC, CPL, CPA, conversion rate, ROAS, and ROI.
• Track website and campaign performance using Google Analytics, Google Ads, Meta Business Suite, Search Console, SEO tools, CRM systems, and other marketing platforms.
• Conduct competitor, market, audience, keyword, and content research to identify new growth opportunities.
• Work closely with the sales, design, content, product, and management teams to ensure marketing campaigns are aligned with business objectives.
• Lead, mentor, and coordinate the digital marketing team and ensure timely execution of campaigns and deliverables.
• Manage the digital marketing calendar, campaign timelines, priorities, and multiple concurrent projects.
• Oversee the digital marketing budget and ensure effective allocation across paid campaigns and marketing channels.
• Prepare regular reports for leadership covering campaign performance, leads, conversions, marketing spend, ROI, and key KPIs.
• Identify underperforming campaigns and implement corrective actions to improve results.
• Stay updated with the latest digital marketing trends, AI tools, advertising platforms, algorithm changes, and industry best practices.
• Test new campaign ideas, creatives, audiences, landing pages, and communication strategies to improve acquisition and engagement.

Required Skills

• Strong hands‑on experience with Meta Ads and Google Ads.
• Strong understanding of SEO, SEM, social media marketing, PPC, content marketing, email marketing, and WhatsApp marketing.
• Strong skills in campaign ideation, research, content planning, and scripting.
• Experience in lead‑generation and conversion‑focused marketing campaigns.
• Strong analytical ability with experience interpreting campaign data and identifying optimization opportunities.
• Good understanding of Google Analytics, Google Search Console, Google Ads, Meta Business Manager, SEO tools, CRM platforms, and social media analytics.
• Ability to manage marketing budgets and measure ROI.
• Experience managing or mentoring a digital marketing team.
• Strong written and verbal communication skills.
• Excellent organizational, project management, and stakeholder‑management skills.
• Ability to work in a fast‑paced environment and manage multiple campaigns simultaneously.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Postgraduate qualification in Marketing or Business is preferred.
• 6+ years of hands‑on digital marketing experience.
• Previous experience managing a marketing team or taking ownership of end‑to‑end digital marketing activities is preferred.
• Demonstrated experience delivering measurable results through paid advertising, organic marketing, and lead‑generation campaigns.