Digital Marketing Manager (Internal)

PassionMojo Pvt Ltd; Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

PassionMojo Pvt Ltd is hiring a Digital Marketing Lead in Mumbai to plan and execute all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising. You will design and maintain social channels, measure ROI and KPIs, and optimize campaigns using data-driven insights.

The role requires strong experience across analytics tools, Google Adwords, and landing-page optimization, with a focus on high-quality, growth-driven strategies.

Qualifications

• BS/MS degree in marketing or a related field.
• Proven working experience in digital marketing.
• Experience leading and managing SEO/SEM, email, social media and display campaigns.
• Creative with ability to identify audiences and craft engaging digital campaigns.
• Experience optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments.
• Strong website analytics knowledge (Google Analytics, NetInsight, Omniture, WebTrends).
• Working knowledge of ad serving tools (DART, Atlas).
• Experience setting up and optimizing Google Adwords campaigns.
• Basic familiarity with HTML, CSS, and JavaScript; strong data-driven mindset.
• Up-to-date with online marketing trends and measurement best practices.

Responsibilities

• Plan and execute all digital marketing campaigns including SEO/SEM, email, social media and display.
• Design, build and maintain our social media presence.
• Measure and report campaign performance against ROI and KPIs.
• Identify trends and optimize spend and performance accordingly.
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate to create landing pages and optimize user experience.
• Use analytics to evaluate end-to-end customer experience across channels.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and vendor partners.
• Evaluate emerging technologies and provide adoption thought leadership.

Skills

Digital marketing strategy

SEO/SEM

Email marketing

Social media marketing

Display advertising

Landing pages optimization

A/B testing

Analytics/data-driven

Conversion funnel optimization

Education

BS/MS degree in marketing or related field

Tools

Google Analytics

Google Adwords

DART

Atlas

HTML/CSS/JavaScript basics

Job description

Job Responsibilities:

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

• Design, build and maintain our social media presence

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

• Identify trends and insights, and optimize spend and performance based on the insights

• Brainstorm new and creative growth strategies

• Plan, execute, and measure experiments and conversion tests

• Collaborate with internal teams to create landing pages and optimize user experience

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

• Instrument conversion points and optimize user funnels

• Collaborate with agencies and other vendor partners

• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Job Skills:

• BS/MS degree in marketing or a related field

• Proven working experience in digital marketing

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

• Experience in optimizing landing pages and user funnels

• Experience with A/B and multivariate experiments

• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

• Working knowledge of ad serving tools (e.g., DART, Atlas)

• Experience in setting up and optimizing Google Adwords campaigns

• Working knowledge of HTML, CSS, and JavaScript development and constraints

• Strong analytical skills and data-driven thinking

• Up-to-date with the latest trends and best practices in online marketing and measurement