Digital Marketer

Durucooperation; India; On-site; INR 350,000 - 600,000; Full time

Job summary

Durucooperation in India is seeking a Digital Marketer to plan, implement, and optimize online campaigns across multiple channels. You will drive brand visibility, generate leads, and engage customers while leveraging analytics and content strategies.

The role requires a hands-on approach to SEO/SEM, social media, email marketing, and paid advertising, plus experience with automation tools and data-driven optimization.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• 1–3 years of proven experience in digital marketing.
• Strong knowledge of SEO/SEM, Google Analytics, Google Ads, social media platforms, and email marketing tools.
• Hands-on experience with digital marketing automation and CRM tools (HubSpot, Mailchimp, Zoho).
• Solid understanding of content marketing, keyword strategies, and performance tracking.
• Strong analytical and problem-solving skills with a data-driven approach.

Responsibilities

• Develop and execute digital marketing strategies across SEO, SEM, social media, email, and display advertising.
• Manage paid ad campaigns on platforms such as Google Ads, Meta, LinkedIn.
• Optimize website content, landing pages, and user funnels to improve conversion rates.
• Conduct market research and competitor analysis to identify digital trends and opportunities.
• Create, schedule, and manage engaging content for social media channels.
• Monitor campaign performance and prepare regular reports using analytics tools.
• Collaborate with design, content, and product teams to ensure consistent brand messaging.
• Manage digital marketing budgets, ensuring cost efficiency and high ROI.
• Stay updated on emerging trends, tools, and technologies in the digital ecosystem.

Skills

Digital marketing

Analytical thinking

Data-driven decision making

Education

Bachelor’s degree in Marketing, Business Administration, Communications, or related field

Tools

Google Analytics

Google Ads

HubSpot

Mailchimp

Zoho

Job description

Job Description

The Digital Marketer will be responsible for planning, executing, and optimizing online marketing campaigns across multiple digital channels. This role requires a strong understanding of digital tools, analytics, and content strategies to drive brand visibility, lead generation, and customer engagement.

Key Responsibilities

• Develop and execute digital marketing strategies across SEO, SEM, social media, email, and display advertising.

• Manage paid ad campaigns on platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, and other digital networks.

• Optimize website content, landing pages, and user funnels to improve conversion rates.

• Conduct market research and competitor analysis to identify digital trends and opportunities.

• Create, schedule, and manage engaging content for social media channels.

• Monitor campaign performance and prepare regular reports using analytics tools (Google Analytics, Search Console, etc.).

• Collaborate with design, content, and product teams to ensure consistent brand messaging.

• Manage digital marketing budgets, ensuring cost efficiency and high ROI.

• Stay updated on emerging trends, tools, and technologies in the digital ecosystem.

Mandatory Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.

• 1-3 years of proven experience in digital marketing.

• Strong knowledge of SEO/SEM, Google Analytics, Google Ads, social media platforms, and email marketing tools.

• Hands-on experience with digital marketing automation and CRM tools (HubSpot, Mailchimp, Zoho, etc.).

• Solid understanding of content marketing, keyword strategies, and performance tracking.

• Strong analytical and problem-solving skills with a data-driven approach.