Digital Marketing Manager

Enqos; Chennai; Vor Ort; INR 900.000 - 1.300.000; Vollzeit

Zusammenfassung

Enqos in Chennai is seeking a results-driven Digital Marketing Lead to own SEM/SMM programs across channels. You will design, test, and optimize campaigns to drive customer acquisition, traffic, and revenue, while managing budgets and coordinating with stakeholders.

The role requires strategic thinking, strong analytical skills, and excellent communication to report on performance and drive ROAS. On-site collaboration in Chennai is expected.

Qualifikationen

• Experience leading SEM/SMM campaigns across multiple channels.
• Ability to design and test effective marketing campaigns to improve acquisition.
• End-to-end campaign ownership including budget management and reporting.
• Strong analytical skills for traffic analysis and optimization.
• Excellent verbal and written communication skills.

Aufgaben

• Provide leadership and subject matter expertise for SEM/SMM activities across the company.
• Design and test highly effective marketing campaigns to improve customer acquisition.
• Own campaigns from end to end: manage creative process, targeting and segmentation, planning, execution, reporting, and optimization.
• Develop and manage paid search, paid social, and display strategies that increase conversion, revenue, and ROAS.
• Day-to-day campaign management including: keyword and audience research, bid management, ad copywriting and testing.
• Translate business goals into digital advertising programs with objectives, budgets and insights.
• Manage budget allocations across campaigns and platforms.
• Drive traffic, lead volume, conversion and revenue targets.
• Monitor, analyze, and report on industry trends and campaign performance.
• Find new mediums and vendors to expand paid advertising presence.
• Build and launch customer acquisition and product marketing campaigns.
• Project manage campaigns end-to-end to meet target objectives.
• Collaborate across stakeholders to launch campaigns on time.
• A/B Testing campaigns to trial new ideas for effectiveness.
• Report campaign results to senior management and explain variances.
• Work to deadlines and KPIs set by Marketing Director.
• Analyze traffic patterns and optimize for seasonality and relevance.
• Be highly organized and able to work under pressure.

Kenntnisse

Leadership

SEM

SMM

Campaign management

Budgeting

A/B testing

Analytics

Reporting

Vendor management

Cross-functional collaboration

Jobbeschreibung

Job Description

• Provide leadership and subject matter expertise for all SEM/SMM activities across the company.
• Designing and testing highly effective marketing campaigns to improve customer acquisition.
• Owning campaigns from end to end: manage creative process, targeting and segmentation, planning, execution, reporting, and optimization.
• Develop and manage effective near and long term paid search, paid social, and display strategies that increase conversion, revenue, and ROAS
• Day-to-day campaign management including: keyword and audience research, bid management, ad copywriting performance optimization, and testing
• Translate business and marketing goals into digital advertising programs and establish objectives, strategies, budget estimates, lead projections and insights
• Manage budget allocations across campaigns and platforms
• Be responsible for driving traffic, lead volume, conversion and revenue targets
• Monitor, analyze, and report on industry trends, campaign performance, and recommendations
• Find new mediums and vendors to expand our paid advertising presence while maintaining targeting strategies
• Building and launching a variety of customer acquisition and product marketing campaigns for the organization.
• Project managing all campaigns from beginning to end ensuring they meet the target objectives.
• Working collaboratively across multiple stakeholders to launch campaigns on time.
• A/B Testing campaigns to trial new ideas for effectiveness.
• Reporting campaign results to senior management and explaining variances.
• Working to strict deadlines and KPI's as set by the Marketing Director.
• Analyze traffic patterns and optimize for seasonality, relevance, and selection.
• Highly organized, detail-oriented, and able to work under pressure to meet very tight deadlines.
• Excellent verbal & written communication skills - ability to think on your feet.