Digital Copywriter (experience from advertising agency is required)

Magnon Group; Dadri; On-site; INR 800,000 - 1,500,000; Full time

Job summary

Magnon Group in Noida is seeking an experienced Creative Copywriter to craft compelling advertising copy across traditional, digital, and social platforms. You will translate briefs into strong creative ideas, collaborate with Art Directors, Designers, and Strategists, and ensure output aligns with brand tone and objectives.

Ideal candidates have 5–7 years in an advertising or integrated agency, a sharp command of brand storytelling, and a proven portfolio of integrated campaigns across media.

Qualifications

• 5-7 years of relevant experience in an advertising, creative, digital, or integrated agency.
• Strong advertising copywriting and campaign development skills.
• Ability to translate briefs into compelling creative ideas.

Responsibilities

• Creative concept development across traditional, digital, and social channels.
• Collaborate with Art Directors, Designers, and Strategists to execute campaigns.
• Review copy quality and ensure brand alignment.
• Present ideas and campaigns to clients.

Skills

Copywriting

Campaign development

Brand communication

Team collaboration

Creative concept

Education

Bachelor's degree in Advertising, Mass Communication, Journalism, English, Communications, or related discipline

Job description

We are looking for an experienced and creatively driven Creative Copywriter with 5-7 years of relevant experience in an advertising agency environment. The role will be responsible for developing compelling advertising concepts and copy across multiple platforms, supervising copy quality and creative output, and partnering closely with Art Directors, Designers, Creative Directors, Account Management, Strategy, and other stakeholders.

The ideal candidate should have a strong understanding of brand communication, campaign development, advertising narratives, consumer behaviour, and digital-first communication. They should be equally comfortable developing a big campaign idea, writing sharp copy, reviewing creative work, and presenting creative thinking to clients.

This role requires someone who can balance creative excellence, strategic thinking, executional rigour, and commercial awareness while ensuring that all communication remains aligned with the brand's tone, objectives, and guidelines.

Key Responsibilities

1. Creative Concept Development

• Develop original and compelling creative concepts for advertising campaigns across traditional, digital, social, and integrated channels.
• Translate briefs, consumer insights, and business objectives into strong creative ideas and communication territories.
• Develop campaign platforms, big ideas, creative narratives, taglines, headlines, scripts, and supporting copy.
• Think beyond individual assets and create integrated campaign ecosystems that work across multiple touchpoints.
• Contribute to brainstorming sessions and creative ideation workshops.
• Challenge conventional thinking and bring fresh, culturally relevant, and differentiated ideas to the table.
• Ensure creative ideas are both conceptually strong and commercially viable.
• Copywriting & Creative Execution across platforms and formats

2. Collaboration with Creative & Cross-functional Teams

• Partner closely with Art Directors, Designers, Creative Directors, Strategists, Account Managers, and Production teams.
• Collaborate with account and strategy teams to understand client requirements, campaign objectives, consumer insights, and market context.
• Work with design and production teams to translate concepts into compelling final executions.
• Participate in integrated creative reviews and contribute to overall campaign direction.
• Coordinate with digital, social, media, content, and technology teams where campaigns require multi-channel execution.
• Support the creative leadership team in maintaining a strong and collaborative creative culture.

3. Brand & Industry Understanding

• Develop a strong understanding of client brands, products, target audiences, competitors, and market dynamics.
• Ensure all creative communication reflects the brand's positioning, personality, tone, and communication strategy.
• Stay current with advertising, culture, social trends, emerging formats, and evolving consumer behaviour.
• Demonstrate awareness of how advertising is changing across digital, social, creator, AI, and emerging media ecosystems.
• Bring relevant cultural and category insights into creative development.

4. AI & Emerging Creative Tools

• Explore and leverage relevant AI-powered creative and content tools to improve ideation, research, content development, and creative workflows.
• Use AI responsibly to generate creative starting points, explore multiple concepts, and accelerate content adaptation while maintaining human creative judgement.
• Stay updated on emerging creative technologies and identify opportunities to improve agency creative processes.
• Ensure AI-assisted outputs are reviewed for originality, accuracy, brand suitability, and quality.
• Strong campaign concepts and creative territories
• High-quality advertising copy and scripts
• Integrated campaign communication
• Brand-consistent messaging across channels
• Creative reviews and quality assurance
• Effective mentoring and supervision of copy talent
• Client-ready creative presentations
• Pitch and new-business creative contributions
• Timely delivery of creative work in line with project requirements

Required Qualifications & Experience

• Bachelor's degree in Advertising, Mass Communication, Journalism, English, Communications, or a related discipline.
• 5-7 years of relevant experience in an advertising, creative, digital, or integrated agency.
• Strong experience in advertising copywriting and campaign development.
• Demonstrated experience working on integrated campaigns across digital and traditional media.
• Experience working collaboratively with Art Directors, Designers, Creative Directors, Account Management, and Strategy teams.
• Strong portfolio demonstrating conceptual thinking, advertising craft, campaign development, and copywriting ability.
• Experience supervising, reviewing, or mentoring other creative professionals.
• Experience participating in client presentations and creative reviews.

Work location : Noida

This is a 'Full-Time Consultant' role.

About us -

Omnicom Production / Magnon (India) is one of the country’s largest integrated advertising, digital, and marketing‑performance agency groups. As part of the Fortune 250 Omnicom Group (NYSE: OMC), OP / Magnon (India) operates with over 800 professionals across its offices in Delhi, Mumbai, and Bangalore.

The Group comprises three award‑winning agencies — Omnicom Production (India), magnon agency, and magnon sancus — delivering comprehensive, end‑to‑end marketing solutions. These span advertising, digital and social media, creative production, media services, localization, linguistics, and outsourced marketing‑solutions labs supporting leading global and Indian brands.

OP / Magnon (India) is an equal opportunity employer. We welcome talent from all sections of society and do not discriminate on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, or any other characteristic protected by applicable law.