Advertising Copywriter

Brands2be; Kolkata District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Brands2be in Kolkata is seeking an Ads & Creative Copywriter who can translate audience insights into sharp, persuasive copy for performance campaigns across Meta Ads, Google Ads, and video formats.

You will collaborate with designers and performance marketers, adapt voice across multiple clients, and develop multiple copy variants to test and optimize campaigns while maintaining a concise, engaging writing style in English.

Qualifications

• 3-4 years of relevant experience in a Digital Marketing, Advertising, Creative or Performance Marketing Agency.
• Strong understanding of advertising and performance focused creative copy.
• Experience working across multiple client accounts and different brand voices.
• Ability to think beyond writing and understand how copy, visuals and performance work together.
• Strong research skills with the ability to turn competitor insights and audience behaviour into creative angles.
• Excellent English communication with a sharp, concise and creative writing style.
• Relevant advertising/campaign portfolio is required, showcasing ad copies, hooks, creative concepts, video scripts or campaign work.
• Candidates with experience in Meta Ads, Google Ads and performance marketing campaigns will be preferred.

Responsibilities

• Conceptualise high converting ad ideas, hooks, headlines and creative angles
• write sharp, impactful and minimalist copy for Meta Ads, Google Ads, static creatives and video campaigns
• Conduct competitor and audience research to identify trends, insights and new messaging opportunities
• Develop multiple copy variations for creative testing and performance campaigns
• Collaborate with designers, video editors and performance marketers to build effective ad creatives
• Adapt communication across multiple clients and industries including Healthcare, Sports, Real Estate, Education, Lifestyle, SaaS and more

Skills

Creative copywriting

Advertising knowledge

Performance marketing

Research skills

Portfolio evidence

Tools

Meta Ads

Google Ads

Job description

Role : Ads & Creative Copywriter

Location: Kolkata

Work Mode: Work From Office

Industry: Digital Marketing / Advertising Agency

We are looking for a Ads & Creative Copywriter who understands advertising, creative thinking and performance marketing. You should be able to turn audience insights and campaign objectives into sharp, engaging and conversion focused copy.

Key Responsibilities:

• Conceptualise high converting ad ideas, hooks, headlines and creative angles
• write sharp, impactful and minimalist copy for Meta Ads, Google Ads, static creatives and video campaigns
• Conduct competitor and audience research to identify trends, insights and new messaging opportunities
• Develop multiple copy variations for creative testing and performance campaigns
• Collaborate with designers, video editors and performance marketers to build effective ad creatives
• Adapt communication across multiple clients and industries including Healthcare, Sports, Real Estate, Education, Lifestyle, SaaS and more

What We're Looking For:

• 3-4 years of relevant experience in a Digital Marketing, Advertising, Creative or Performance Marketing Agency is mandatory
• Strong understanding of advertising and performance focused creative copy
• Experience working across multiple client accounts and different brand voices
• Ability to think beyond writing and understand how copy, visuals and performance work together
• Strong research skills with the ability to turn competitor insights and audience behaviour into creative angles
• Excellent English communication with a sharp, concise and creative writing style
• Relevant advertising/campaign portfolio is required, showcasing ad copies, hooks, creative concepts, video scripts or campaign work
• Candidates with experience in Meta Ads, Google Ads and performance marketing campaigns will be preferred.