Copy Supervisor | Assistant Manager

Zoho; Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Only Much Louder Entertainment is seeking a Copy Supervisor - Creative to lead conceptualization and execution of digital branded content campaigns. You will own brand presentations, lead pitches, and work with multiple teams to maintain creative integrity while driving brand objectives.

You will dissect briefs, present viewpoints, and defend ideas, while embracing feedback. If you love entertainment and staying ahead of trends, this role is for you.

Qualifications

• 5+ years of experience in building creative digital branded content campaigns.
• Experience across digital, social media, paid media, mobile channels.
• Proven copy and concept development for ad films, long-form and short video formats.

Responsibilities

• Translate brand brief into inspiring ideas and campaigns.
• Develop branded content concepts from brand insights and cultural trends.
• Collaborate with strategy and campaign teams on asks, briefs and insights.
• Develop disruptive ideas to break the internet and drive engagement.
• Plan creative output end-to-end: concepting, writing, execution.

Skills

Copywriting

Creative concept

Brand storytelling

Campaign management

Job description

Only Much Louder Entertainment is a market-leading, full-service creative and entertainment business network that has instigated pop culture for over two decades by creating iconic moments across television, digital content, fan experiences, branded entertainment, and in the artist-creator community. Celebrated for creating India's first multi-genre music festival, the NH7 Weekender, Only Much Louder has built India’s independent music and comedy scene from the ground up. We won the first-ever Branded Content and Entertainment Cannes Lion for ‘Dewarists’ and have been the first homegrown content business to have a strong footprint in over 22 countries.

Our businesses include:

Move Over: OML’s creative agency on a mission to bury the boring. Turning ads into entertainment people actually want to watch, share, and talk about. We help brands act like creators and build fandoms, not just followings.

Hypothesis: One of India’s fastest growing creator-first & influencer marketing agencies, specializing in data-driven solutions to connect brands with the right audiences

OML Talent: OML’s legacy business representing over 90+ of the most influential creators, comedians, writers, and storytellers shaping India’s entertainment landscape.

OML Studios: India’s premier production house developing original IPs for leading OTT platforms. Also helps brands conceptualise and produce original IPs, manage syndication and licensing.

EighteenSixtyTwo: Bacardi’s offsite content and advertising agency, with campaigns in 20+ countries, delivering top-tier creative and content marketing solutions.

OML Sports: A creative content studio crafting high-impact ads, social media campaigns, and sportainment content for leading teams and leagues. We bring sports stories to life with innovative formats and audience-first storytelling.

About the role:

OML’s agency team - MOis looking for a Copy Supervisor - Creative to drive our work at the intersections of all the opportunities that digital branded content represents. The team is tasked with creating content that impacts pop-culture while driving positive results for brands - the Copy Supervisor will have the critical oversight of helping define how brands show up on the newsfeeds and timelines of audiences today.

You will be hands-on responsible for conceptualisation, development and execution of digital marketing campaigns and pitches. Owning brand presentations, being the creative point person on pitches, and collaborating strategically with other campaign team members – you must be able to operate autonomously as required while maintaining creative integrity.

The role requires the ability to dissect briefs; explain and present your point of view; and finally sell and defend your ideas, while remaining open to feedback and constructive criticism. This role is for you if you have a passion for using consumer insights to create bigger, better, and bolder campaigns.

Key responsibilities:

Translate brand brief and strategy into inspiring creative ideas and campaigns.

Build branded content concepts based on insight derived from an in-depth understanding of the brand, consumers’ feelings, attitudes and behaviours, and cultural trends

Work with the strategy and campaign management teams to think through the ask, the brief, the insight, the approach.

Confident in developing disruptive ideas for the brand - We want you to break the internet

Effectively plan creative solutions all through - concepting, writing and managing campaign output.

Creatively involved in end-to-end coordination and execution with third parties like director, producer and vendors.

Proactively suggest content properties/ideas for topical and cultural moments and new social platform features/releases.

Guiding young creatives and helping them upskill and learn

Qualifications and Prior Experience:

5+ years of experience in building creative digital branded content campaigns at a publisher, agency, brand or media house

Understanding and past experience creating integrated content across all marketing channels from digital, social media, paid media, mobile

Proven experience with copy and concept development including digital ad films, long form content, short video formats, etc

Strong creative vision with an understanding of business objectives

Track record of creating ideas for global or large regional brands.

Expertise in social best practices across platforms.

Past experience of crafting 360-campaigns, from strategy development to tactical execution (including AV/trailers, digital/social, OTT)

Should love entertainment and consume ridiculous amounts of content.

Should be well adept with global & Indian trends, formats and latest developments in the social and branded content space.

Proven experience in building insight-driven solutions for brands across categories.

Very high awareness of pop-culture both on and off digital, and also remain aware of the broader zeitgeist.

Ability to work collaboratively with different teams and departments to create something great

Resourceful and nimble thinking without dependence on big budgets or stacked staffing for projects.

Our values:

We build opportunities for our artists, brands and fans; and it’s important for us to be reliable and efficient

We demonstrate honesty, excellence and commitment to success

‘It’s not my job’ is not part of our vocabulary, we even stuff envelopes

We make mistakes, but only to learn from them to build resilience

We take care of ourselves and our colleagues

We are our own managers

We are committed to equality and inclusion

We are mindful of the strain on the Earth's resources and are committed to reversing the trend with our behaviours where possible

Thank you!

Thank you for taking the time to go through the opportunity we have to offer.

If you apply, please do not share your photo, age, gender, religion or ethnicity in your resume. You do not even need to share your last name. (We want to eliminate biases on any of these parameters while we decide on our shortlisted candidates)

We will get in touch with you if your profile gets shortlisted.