Creative Copywriter

Oberoi IBC; Mumbai; On-site; INR 3,116,429 - 4,363,001; Full time

Benefits offered by this job

Opportunity to work on high-impact brands

Exposure to diverse industries

Mentorship from experienced leaders

Continuous learning and growth opportunities

Job summary

An innovative advertising agency based in Mumbai is seeking a Creative Copywriter for a full-time, on-site position. The role involves producing engaging content for advertising campaigns, collaborating with creative teams, and adapting writing to fit diverse brand voices. Ideal candidates have a strong command of English, excellent storytelling skills, and 0–3 years of experience. The position offers mentorship and opportunities to work on high-impact brands in a dynamic environment.

Qualifications

• Strong command over English (Hindi is a plus).
• Excellent storytelling and conceptual thinking skills.
• Ability to write across formats including digital content.
• High attention to detail with strong grammar skills.
• Ability to work in a fast-paced, deadline-driven environment.
• 0–3 years of relevant experience; freshers welcome.

Responsibilities

• Conceptualize and write engaging copy for various media.
• Collaborate with teams to bring ideas to life.
• Translate brand strategy into creative messaging.
• Adapt tone and style based on brand guidelines.
• Stay updated with cultural and advertising trends.
• Contribute actively to brainstorming sessions.

Skills

Strong command over English

Excellent storytelling

Conceptual thinking

Attention to detail

Ability to write across formats

Education

Degree from XIC, MICA, IIMC, FTII or other reputed writing programs

Job description

Oberoi IBC is a full-service advertising agency dedicated to supporting Indian family businesses since 1995. Committed to empowering Indian brands through creative and strategic innovation, we specialize in crafting impactful advertising campaigns that often feature renowned celebrities. Our agency prides itself on delivering tailored solutions that resonate with the unique values and aspirations of Indian businesses.

Role Description

We are seeking a Creative Copywriter for a full-time, on-site role based in Mumbai. The Creative Copywriter will be responsible for producing original and compelling content for advertising campaigns, developing engaging storytelling concepts, and collaborating with teams to deliver innovative creative solutions. This position requires a dynamic individual who can adapt their writing style to suit different brand voices and campaign goals.

Key Responsibilities

• Conceptualize and write engaging copy for digital, print, social media, films, and integrated campaigns
• Collaborate with art directors, designers, and strategists to bring ideas to life
• Translate brand strategy into clear, persuasive, and creative messaging
• Develop taglines, scripts, headlines, and long-form content
• Adapt tone and style based on brand guidelines and target audience
• Stay updated with cultural trends, consumer behavior, and advertising innovations
• Contribute actively to brainstorming sessions and campaign development

Requirements

• Strong command over English (Hindi is a plus)
• Excellent storytelling and conceptual thinking skills
• Ability to write across formats—short-form, long-form, scripts, and digital content
• High attention to detail with strong grammar and language skills
• Ability to work in a fast-paced, deadline-driven environment
• 0–3 years of relevant experience (freshers with strong portfolios are welcome)
• Background of XIC, MICA, IIMC, FTII and other reputed writing programs is a plus

What You’ll Get

• Opportunity to work on high-impact brands
• Exposure to diverse industries and creative challenges
• Mentorship from experienced creative leaders
• Continuous learning and growth opportunities