Sr. Creative Associate (Copy & Content)

AUSTER WIP PRIVATE LIMITED; Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

the works is seeking a Sr. Creative Associate (Copy & Content) in Mumbai to transform briefs into compelling communication across campaigns, reels, social posts, scripts, and brand narratives.

You will lead projects, mentor juniors, and collaborate with strategists and production teams to deliver impactful work. Ideal candidates are writers, thinkers, researchers, and chronically online, with 3–5 years of experience and a strong portfolio demonstrating multi-format campaigns, brand storytelling,

Qualifications

• 3–5 years of experience in copywriting, content, or creative strategy within an advertising, branding, or digital agency.
• Portfolio demonstrating conceptual thinking and excellence across formats and platforms.
• Leadership: ability to mentor junior team members and own projects.
• Strategy: translate business objectives into compelling creative solutions.
• Communication: strong English writing and verbal skills; additional language is a plus.
• Culture: know internet culture and emerging trends to inform work.
• Judgement: challenge briefs constructively and make sound creative decisions.
• Ownership: manage multiple brands, stakeholders, deadlines, and priorities.

Responsibilities

• Lead creative projects from brief to execution, ensuring high-quality output across formats and platforms.
• Mentor junior creatives by reviewing their work, providing feedback, and elevating the team's craft.
• Strategize communication approaches rooted in audience insights and brand objectives.
• Create compelling copy across campaigns, films, websites, social media, and presentations.
• Collaborate with strategists, designers, account managers, and production teams to deliver impactful campaigns.
• Pitch creative ideas to internal teams and clients with clarity and conviction.
• Review every deliverable to ensure it is on-brand and strategically sound.
• Innovate by exploring new storytelling formats and AI-powered workflows while inspiring the team.

Skills

Copywriting

Content strategy

Creative strategy

Leadership

Brand building

Communication

Internet culture

Ownership

Curiosity

Job description

Content has the power to build brands, start conversations, and influence culture. the works believes exactly that: an integrated Mumbai agency that works with brands at a business strategy level, conceptualising communication plans to improve consumer experiences and grow market presence, across branding and design, print and packaging, web design, social media marketing, digital marketing, PR, and photo/video production.

the works is looking for a Sr. Creative Associate (Copy & Content) to turn briefs into ideas and ideas into communication people actually care about — campaigns, reels, social posts, scripts, or brand narratives — rooted in insight, driven by creativity, and aligned with business objectives. Ideal for someone who's equal parts writer, thinker, researcher, and chronically online.

Responsibilities

• Lead creative projects from brief to execution, ensuring high-quality output across formats and platforms.
• Mentor junior creatives by reviewing their work, providing constructive feedback, and helping elevate the team's creative craft.
• Strategize communication approaches and content frameworks rooted in audience insights, brand objectives, and cultural relevance. Conceptualize strong campaign ideas, brand narratives, and integrated creative solutions that effectively translate client briefs.
• Create compelling copy across campaigns, films, websites, social media, presentations, and other brand communication.
• Collaborate closely with strategists, designers, account managers, and production teams to deliver impactful campaigns.
• Pitch creative ideas confidently to both internal teams and clients with clarity and conviction.
• Review every deliverable to ensure it is strategically sound, on-brand, polished, and aligned with business objectives.
• Innovate by exploring new storytelling formats, AI-powered workflows, and emerging creative opportunities, while inspiring the team through collaboration, fresh perspectives, and a commitment to raising the creative bar.

Requirements

• Experience: 3–5 years of experience in copywriting, content, or creative strategy within an advertising, branding, or digital agency, with a proven ability to deliver impactful creative work.
• Portfolio: A strong body of work that demonstrates conceptual thinking, campaign development, and excellence across multiple formats and platforms.
• Leadership: Proven ability to take ownership of projects, mentor junior team members, and consistently drive creative excellence.
• Strategy: Strong understanding of brand building, communication planning, and integrated marketing campaigns, with the ability to translate business objectives into compelling creative solutions.
• Communication: Exceptional writing and verbal communication skills in English, with proficiency in at least one additional language being an added advantage.
• Expertise: Deep understanding of one or more industries, coupled with the ability to quickly adapt across diverse categories and brands.
• Culture: A strong pulse on internet culture, consumer behaviour, social platforms, and emerging trends, with the ability to leverage these insights to create relevant and engaging work.
• Judgement: Ability to challenge briefs constructively, ask the right questions, and make sound creative decisions backed by strategic thinking.
• Ownership: Comfortable managing multiple brands, stakeholders, deadlines, and priorities while maintaining a high standard of quality.
• Mindset: Curious, proactive, collaborative, detail-oriented, and passionate about creating work that delivers meaningful impact.
• Culture Fit: Embodies the agency's values and actively contributes to strengthening the culture by mentoring others, collaborating effectively, and leading by example.

While we have publicised this opportunity, please note that: (i) the application and selection process is managed by the advertising company/organisation; and (ii) we rely on them to: provide accurate, up-to-date details about themselves and the opportunity; ensure that opportunities are ethical and paid fairly.