DGM/GM- Digital Marketing

Michael Page; Bengaluru; On-site; INR 3,500,000 - 7,500,000; Full time

Job summary

Michael Page is recruiting a senior Growth Marketing leader based in Bengaluru to own the end-to-end customer acquisition journey, engagement strategies, retention programs and lifecycle optimization across digital channels. You will define segments, build testing frameworks, and collaborate with Product, Technology and Analytics to translate consumer insights into measurable growth.

This is a high-impact role with exposure to senior leadership and a fast-growing hospitality business in India.

Qualifications

• 6–10+ years in consumer marketing or growth functions.
• Proven success in retention, loyalty, and lifecycle development.
• Hands-on with app adoption and conversion funnels.
• Strong analytical skills to translate data into actions.
• Experience in consumer-facing industries (E‑commerce, D2C, Retail, tech).

Responsibilities

• Own end-to-end customer acquisition journey and lifecycle development.
• Define customer segments and strategies to increase frequency and loyalty.
• Develop programmes to boost active customers, purchase frequency, and retention.
• Drive cross-category adoption through insights and triggers.
• Collaborate with Product, Tech, Analytics, and Operations to optimise journeys.
• Own digital conversion funnel and improve activation, conversion and repeat usage.
• Design targeted engagement initiatives across app and messaging channels.
• Translate consumer insights into actionable growth strategies via testing.

Skills

Growth marketing

Lifecycle marketing

CRM

Analytics

Cross-functional work

Tools

CRM platforms

A/B testing

Job description

• Lead end-to-end digital growth strategy
• Own a high-impact revenue-driving function

About Our Client

Our client is one of India's leading hospitality businesses, serving millions of customers annually.

Job Description

• Own the complete customer acquisition journey, including customer cohorts, engagement, retention, category adoption, digital migration, and customer lifetime value.
• Define customer segments and create strategies that move consumers from infrequent purchasers to loyal, high-frequency buyers.
• Develop programmes that increase active customer numbers, purchase frequency, wallet share, and retention.
• Drive cross-category adoption by identifying customer needs, category affinities, and behavioural triggers.
• Partner with Product, Technology, Analytics, and Operations teams to optimise customer journeys and enhance engagement.
• Own the complete digital conversion funnel, identifying opportunities to improve acquisition, activation, conversion, and repeat usage.
• Design and execute targeted customer engagement initiatives across app and messaging channels.
• Conduct regular customer interactions and field visits to translate consumer insights into actionable growth strategies.
• Build testing frameworks and experimentation mechanisms to continuously improve engagement, conversion, and retention metrics.

The Successful Applicant

• 6-10+ years of experience across Consumer Marketing, Growth Marketing, CRM, Lifecycle Marketing, Customer Engagement, or Digital Growth functions.
• Proven success in customer cohort management, retention strategy, frequency growth, loyalty programmes, and customer lifecycle development.
• Hands-on experience managing app adoption, digital conversion funnels, customer engagement journeys, and behaviour-led marketing initiatives.
• Strong analytical skills with the ability to convert customer data and insights into strategic actions and measurable outcomes.
• Experience within consumer-facing industries such as E-commerce, Quick Commerce, D2C, Retail, Consumer Technology, or Digital Platforms.
• Comfortable working in fast-paced, high-growth environments with the ability to build frameworks and processes from scratch.
• Demonstrated ability to work cross-functionally while maintaining accountability for customer growth outcomes.
• Strong customer-first mindset combined with a highly execution-focused and experimental approach.

What's on Offer

• Opportunity to shape the customer growth strategy of a high-growth business.
• End-to-end ownership across consumer lifecycle, engagement, retention, and digital adoption.
• Significant exposure to senior leadership and key decision-makers.
• Dynamic and entrepreneurial work environment with high visibility and impact.
• Competitive compensation and strong long-term career growth opportunities.