Consumer Marketing- Manager

Michael Page; Bengaluru; On-site; INR 4,000,000 - 6,000,000; Full time

Job summary

Michael Page represents a rapidly growing commerce and retail platform in Bengaluru, seeking a seasoned Growth Marketing leader to own the end-to-end consumer journey. You will drive cohorts, engagement, retention, and digital adoption while partnering with product, analytics, and operations to optimize journeys and scale the customer base.

In this role, you will design targeted engagement programs, run experiments, and translate consumer insights into actionable growth strategies, within a

Qualifications

• 6-10+ years of experience across Consumer Marketing, Growth Marketing, CRM, Lifecycle Marketing, Customer Engagement, or Digital Growth functions.
• Proven success in customer cohort management, retention strategy, frequency growth, loyalty programmes, and customer lifecycle development.
• Hands-on experience managing app adoption, digital conversion funnels, customer engagement journeys, and behaviour-led marketing initiatives.
• Strong analytical skills with the ability to convert customer data and insights into strategic actions and measurable outcomes.
• Experience within consumer-facing industries such as E-commerce, Quick Commerce, D2C, Retail, Consumer Technology, or Digital Platforms.
• Comfortable working in fast-paced, high-growth environments with the ability to build frameworks and processes from scratch.
• Demonstrated ability to work cross-functionally while maintaining accountability for customer growth outcomes.
• Strong customer-first mindset combined with a highly execution-focused and experimental approach.

Responsibilities

• Own the complete consumer journey, including cohorts, engagement, retention, category adoption, digital migration, and customer lifetime value.
• Define customer segments and create strategies that move consumers from infrequent purchasers to loyal, high-frequency buyers.
• Develop programmes that increase active customer numbers, purchase frequency, wallet share, and retention.
• Drive cross-category adoption by identifying customer needs, category affinities, and behavioural triggers.
• Partner with product, technology, analytics, and operations teams to optimise customer journeys and enhance engagement.
• Own the complete digital conversion funnel, identifying opportunities to improve acquisition, activation, conversion, and repeat usage.
• Design and execute highly targeted customer engagement initiatives across app and messaging channels.
• Conduct regular customer and field interactions to translate real consumer insights into actionable growth strategies.
• Build testing frameworks and experimentation mechanisms to continuously improve engagement, conversion, and retention metrics.

Job description

• Own end-to-end customer growth strategy
• Build and scale consumer engagement engine

About Our Client

Our client is a rapidly growing commerce and retail platform focused on expanding access to essential products and services through an innovative distribution model.

Job Description

• Own the complete consumer journey, including customer cohorts, engagement, retention, category adoption, digital migration, and customer lifetime value.
• Define customer segments and create strategies that move consumers from infrequent purchasers to loyal, high-frequency buyers.
• Develop programmes that increase active customer numbers, purchase frequency, wallet share, and retention.
• Drive cross-category adoption by identifying customer needs, category affinities, and behavioural triggers.
• Partner with product, technology, analytics, and operations teams to optimise customer journeys and enhance engagement.
• Own the complete digital conversion funnel, identifying opportunities to improve acquisition, activation, conversion, and repeat usage.
• Design and execute highly targeted customer engagement initiatives across app and messaging channels.
• Conduct regular customer and field interactions to translate real consumer insights into actionable growth strategies.
• Build testing frameworks and experimentation mechanisms to continuously improve engagement, conversion, and retention metrics.

The Successful Applicant

• 6-10+ years of experience across Consumer Marketing, Growth Marketing, CRM, Lifecycle Marketing, Customer Engagement, or Digital Growth functions.
• Proven success in customer cohort management, retention strategy, frequency growth, loyalty programmes, and customer lifecycle development.
• Hands‑on experience managing app adoption, digital conversion funnels, customer engagement journeys, and behaviour‑led marketing initiatives.
• Strong analytical skills with the ability to convert customer data and insights into strategic actions and measurable outcomes.
• Experience within consumer‑facing industries such as E‑commerce, Quick Commerce, D2C, Retail, Consumer Technology, or Digital Platforms.
• Comfortable working in fast‑paced, high‑growth environments with the ability to build frameworks and processes from scratch.
• Demonstrated ability to work cross‑functionally while maintaining accountability for customer growth outcomes.
• Strong customer‑first mindset combined with a highly execution‑focused and experimental approach.

What's on Offer

• Opportunity to shape the customer growth strategy of a high‑growth business.
• End‑to‑end ownership across consumer lifecycle, engagement, retention, and digital adoption.
• Significant exposure to senior leadership and key decision‑makers.
• Dynamic and entrepreneurial work environment with high visibility and impact.
• Competitive compensation and strong long‑term career growth opportunities.