Digital Marketing Sr Manager | Insurance | Gurgaon | 4+ years

Michael Page; Gurgaon; On-site; INR 1,200,000 - 1,600,000; Full time

Benefits offered by this job

Opportunity for professional growth

Exposure to large-scale budgets

Fast-paced, growth-oriented environment

Job summary

A leading recruitment agency in India is seeking a skilled digital marketer to lead their performance marketing strategy. You will manage end-to-end digital content, drive multichannel campaigns, and oversee significant marketing budgets. The ideal candidate has 5-6 years of experience in digital marketing, strong skills in Google Ads and analytics tools, and a proactive, data-driven mindset. This role offers ample opportunity for leadership and growth within a fast-paced environment.

Qualifications

• 5-6 years of experience in digital/performance marketing, preferably in BFSI, fintech, or e-commerce.
• Strong hands-on experience with Google Ads and Meta Ads.
• Proficiency in analytics tools like GA4 and Adobe Analytics.

Responsibilities

• Lead end-to-end digital content strategy across channels.
• Manage large-scale performance marketing budgets focusing on ROI.
• Identify and onboard new digital partnerships to optimize CAC.

Skills

Digital performance marketing

Google Ads

Meta Ads

Analytics tools (GA4, Adobe Analytics)

Funnel metrics (CTR, CPL, CAC)

Cross-functional collaboration

Creative thinking

Data-driven mindset

Job description

• Work with a leading player in the insurance space
• Own end-to-end digital funnel from acquisition to conversion

About Our Client

A leading, publicly listed player in the insurance space with a strong digital and distribution ecosystem. Known for its customer-first approach, high claim settlement ratios, and consistent growth in the BFSI sector.

Job Description

• Lead end-to-end digital content strategy across channels (Email, WhatsApp, Push, in-app, etc.)
• Drive execution of multi-channel performance campaigns with focus on engagement and conversions
• Manage large-scale performance marketing budgets with strong ROI orientation
• Act as SPOC for digital partners and aggregators; drive lead generation and quality improvements
• Identify and onboard new digital partnerships to optimize CAC and diversify lead sources
• Map and optimize end-to-end customer journeys across digital touchpoints
• Run A/B tests on landing pages and communication flows to improve conversion rates
• Collaborate closely with inside sales/tele-calling teams to improve lead-to-closure ratios
• Translate sales feedback into marketing strategies to improve funnel efficiency
• Ensure strong alignment between marketing, content, and sales teams for better outcomes

The Successful Applicant

• 5-6 years of experience in digital/performance marketing (BFSI, fintech, e-comm preferred)
• Strong hands-on experience with Google Ads, Meta Ads, programmatic platforms
• Proficiency in analytics tools like GA4, Adobe Analytics, and CRM/CDP platforms
• Strong understanding of funnel metrics (CTR, CPL, CAC, etc.)
• Experience working cross-functionally with sales/operations teams
• Creative thinker with strong analytical and data-driven mindset
• High ownership with a "hustle" mindset and ability to influence stakeholders

What's on Offer

• Opportunity to drive full-funnel digital growth in a high-impact role
• Work closely with leadership and cross-functional teams (marketing + sales)
• Exposure to large-scale budgets and performance-driven decision making
• Fast-paced, growth-oriented environment with strong learning curve