Growth Manager

Dot & Key Skincare; Kolkata District; On-site; INR 2,200,000 - 3,800,000; Full time

Job summary

Dot & Key Skincare is seeking a Growth Manager in Kolkata to drive customer acquisition, engagement and revenue growth for its D2C app and website. The role blends growth strategy, analytics and hands-on execution, with a strong focus on experimentation.

You will own growth metrics, develop app/website strategies, lead CRO and A/B testing, and collaborate with CRM, Tech, Marketing and Product teams to improve UX and retention. Prior experience in beauty brands is preferred.

Qualifications

• 5–8 years of growth, D2C, or e-commerce experience.
• Experience with beauty/personal care brands preferred.
• Bachelor’s degree; MBA is a plus.

Responsibilities

• Own growth metrics across traffic, conversion, retention and revenue.
• Develop and execute app and website growth strategies.
• Drive CRO, A/B testing, funnel optimisation and growth experiments.
• Partner with CRM and Tech teams to improve engagement, retention and UX.
• Track and analyse growth performance using GA4, Mixpanel and dashboards.
• Identify customer, category and competitor insights to drive new growth opportunities.
• Build a structured approach to testing, learning and scaling initiatives.
• Work cross-functionally with Marketing, Product, Tech and Creative teams.

Skills

D2C growth

Funnel analytics

A/B testing

GA4

Mixpanel

Excel/Sheets

Cross-functional collaboration

Education

Bachelor's degree in Business/Marketing/Engineering

MBA (plus)

Tools

Shopify

App analytics

Attribution tools

Job description

Location: Kolkata (Onsite - Work from Office)

About the Role:

We are looking for a Growth Manager to drive customer acquisition, engagement and revenue growth across Dot & Key’s D2C app and website. The role combines growth strategy, analytics and hands‑on execution, with a strong focus on experimentation and improving the customer funnel.

Key Responsibilities:

• Own growth metrics across traffic, conversion, retention and revenue.
• Develop and execute app and website growth strategies.
• Drive CRO, A/B testing, funnel optimisation and growth experiments.
• Partner with CRM and Tech teams to improve customer engagement, retention and UX.
• Track and analyse growth performance using GA4, Mixpanel and internal dashboards.
• Identify customer, category and competitor insights to drive new growth opportunities.
• Build a structured approach to testing, learning and scaling successful initiatives.
• Work cross-functionally with Marketing, Product, Tech and Creative teams.

Preferred Skills & Know-how:

• Strong understanding of D2C growth and e-commerce funnels.
• Hands‑on experience in CRO, A/B testing and funnel analytics.
• Proficiency in GA4/Mixpanel, Excel/Google Sheets.
• Working knowledge of Shopify, app analytics and attribution tools.
• Strong analytical, problem-solving and stakeholder management skills.
• Exposure to ASO, CRM/lifecycle marketing and BI tools is a plus.

Experience Requirements:

• 5–8 years of experience in Growth, D2C, e-commerce or consumer businesses.
• Experience in Beauty, Personal Care, Skincare or other consumer brands is preferred.
• Bachelor's degree in Business, Marketing, Engineering or a related field; MBA is a plus.