Deputy Sales Manager ,Retail

Sika Deutschland GmbH; Surat; On-site; INR 300,000 - 700,000; Full time

Job summary

Sika Deutschland GmbH in Surat seeks a sales distribution professional to drive SKU availability and presence across key trade channels. The role focuses on implementing sales plans, promotions, and price management to maximize product visibility and volume in hardware, paints, cement and sanitary segments.

You will manage distributor relationships, monitor performance, and ensure timely collections while maintaining high merchandising standards.

Qualifications

• Experience in distribution and trade sales.
• Ability to plan, negotiate and implement promotions.
• Strong relationship management with distributors and PoS.
• Familiarity with CRM tools such as Salesforce.com is a plus.

Responsibilities

• Achieve SKU distribution targets as per sales plan.
• Drive sales in Hardware, Paints, Cement & Sanitary channels.
• Ensure price levels and merchandising standards.
• Identify and negotiate promotional activities to maximize impact.
• Evaluate sales results for management review and course-correct.

Skills

Distribution planning

Sales planning

Merchandising

Trade relationship management

Job description

To fulfil and achieve distribution and sales objectives for key brands in the on-trade channel by successful implementation of sales strategies and plans.

To ensure full compliance of sales, price management, promotion and merchandising.

Distribution

• To ensure distribution objectives for specific SKUs are achieved as per sales plan.
• Focus on driving sales in Hardware, Paints, Cement & Sanitary channels.
• To ensure a high standard of presence and merchandising for key products in the trade.
• To ensure target price levels for both trade and consumers are implemented.

Promotions

• Identify target outlets, negotiate and implement promotional activities at the highest possible standard.

Feedback and evaluation of results for sales and marketing management’s review

Control

• To recommend appropriate level of credit and duration to trade accounts as per standard policies and procedures.
• To ensure collection through pro-active evaluation and management of receivables in order to achieve collection target as set by sales management.

Trade Relationships

• Develop and maintain amiable win-win relationship with the Distributors, Sub Distributors, PoS.
• Manage and improve performance of assigned trade accounts.

Sales Management

To achieve the following core KPIs Monthly sales target volume Increase point of sales ( PoS ) Provide timely and accurate information for the updating of Salesforce.com Evaluate outlet date, call targets and trade information on regular basis to drive improvement on sales efficiency