Trade Marketing Head

Nextenti Tech; Hyderabad; On-site; INR 800,000 - 1,400,000; Full time

Job summary

Nextenti Tech in Hyderabad, India, is seeking an experienced Trade Marketing professional to develop and execute strategies that align with sales objectives. The role focuses on promotions, visibility, and retailer engagement across channels.

The candidate will collaborate with Sales, Marketing, Product, and Finance to implement initiatives, analyze market data, and optimize ROI on promotional spends while driving product launches and channel growth.

Responsibilities

• Develop and execute trade marketing strategies aligned with overall business and sales objectives.
• Plan and manage trade promotions, schemes, discounts, visibility programs, and retailer engagement activities.
• Drive product visibility and brand presence across distributors, dealers, retailers, and other trade channels.
• Coordinate with Sales, Marketing, Product, and Finance teams to implement trade marketing initiatives effectively.
• Analyse market trends, competitor activities, customer behaviour, and channel performance to identify growth opportunities.
• Develop and manage trade marketing budgets and ensure effective utilization of promotional spends.
• Plan and execute new product launches, seasonal campaigns, in-store promotions, and channel-specific activations.
• Monitor the effectiveness and ROI of trade promotions and recommend corrective actions.
• Develop merchandising guidelines and ensure proper implementation of branding and visibility standards at outlets.
• Manage relationships with distributors, dealers, retailers, and key channel partners.
• Track sales performance, market share, distribution, and promotional effectiveness across trade channels.
• Conduct market visits and gather feedback from sales teams, channel partners, and customers.
• Prepare regular trade marketing MIS, performance reports, and management dashboards.
• Identify opportunities to improve distribution, retailer engagement, product penetration, and channel growth.
• Ensure timely execution of trade marketing plans within approved budgets and company policies.
• Lead and guide the trade marketing team and coordinate with regional sales teams for effective execution.

Job description

Key Responsibilities

• Develop and execute trade marketing strategies aligned with overall business and sales objectives.
  
• Plan and manage trade promotions, schemes, discounts, visibility programs, and retailer engagement activities.
  
• Drive product visibility and brand presence across distributors, dealers, retailers, and other trade channels.
  
• Coordinate with Sales, Marketing, Product, and Finance teams to implement trade marketing initiatives effectively.
  
• Analyse market trends, competitor activities, customer behaviour, and channel performance to identify growth opportunities.
  
• Develop and manage trade marketing budgets and ensure effective utilization of promotional spends.
  
• Plan and execute new product launches, seasonal campaigns, in-store promotions, and channel-specific activations.
  
• Monitor the effectiveness and ROI of trade promotions and recommend corrective actions.
  
• Develop merchandising guidelines and ensure proper implementation of branding and visibility standards at outlets.
  
• Manage relationships with distributors, dealers, retailers, and key channel partners.
  
• Track sales performance, market share, distribution, and promotional effectiveness across trade channels.
  
• Conduct market visits and gather feedback from sales teams, channel partners, and customers.
  
• Prepare regular trade marketing MIS, performance reports, and management dashboards.
  
• Identify opportunities to improve distribution, retailer engagement, product penetration, and channel growth.
  
• Ensure timely execution of trade marketing plans within approved budgets and company policies.
  
• Lead and guide the trade marketing team and coordinate with regional sales teams for effective execution.