Deputy Sales Manager ,Retail

Sikaag; Surat; Sur place; INR 600 000 - 850 000; Plein temps

Résumé du poste

Sikaag in Surat, India is seeking a result-driven Sales Manager to achieve distribution, promotions, and merchandising targets across key hardware, paints, cement, and sanitary channels.

You will manage trade relationships, control credit policies, and drive CRM updates (Salesforce). Requires 5+ years FMCG sales experience and MBA Sales & Marketing.

Qualifications

• Graduate in any stream / MBA Sales & Marketing.
• 5+ years of sales experience in FMCG companies, building materials such as CC, Paint, Cement, etc.
• Experience in Construction Chemicals preferred
• Good in English & local language
• Excellent interpersonal skills and an outgoing personality
• Possess an analytical and logical thinking process
• Disciplined approach to management of people and work
• Computer skills - MS Office & CRM
• Ability to work under pressure to deliver target within tight deadlines
• Creative problem solving
• Strong team player

Responsabilités

• Distribute and achieve distribution objectives for specific SKUs as per the sales plan.
• Drive sales in Hardware, Paints, Cement and Sanitary channels; ensure presence and merchandising standards.
• Implement target price levels for trade and consumer segments.
• Identify outlets, negotiate and run promotions; evaluate results for management review.
• Maintain amiable trade relationships with Distributors, Sub Distributors, and PoS.
• Achieve core KPIs: monthly sales target volume and PoS expansion; keep Salesforce.com updated.
• Manage credit levels and receivables per standard policies; ensure timely collection.

Connaissances

Sales experience

Communication

Analytical thinking

Interpersonal skills

Team player

Formation

MBA Sales & Marketing

Graduate in any stream

Outils

MS Office

CRM

Salesforce.com

Description du poste

To fulfil and achieve distribution and sales objectives for key brands in the on-trade channel by successful implementation of sales strategies and plans.

To ensure full compliance of sales, price management, promotion and merchandising.

Distribution

• To ensure distribution objectives for specific SKUs are achieved as per sales plan
• Focus on driving sales in Hardware, Paints, Cement & Sanitary channels
• To ensure a high standard of presence and merchandising for key products in the trade
• To ensure target price levels for both trade and consumers are implemented

Promotions

• Identify target outlets, negotiate and implement promotional activities at the highest possible standard
• Feedback and evaluation of results for sales and marketing management's review

Control

• To recommend appropriate level of credit and duration to trade accounts as per standard policies and procedures
• To ensure collection through pro-active evaluation and management of receivables in order to achieve collection target as set by sales management

Trade Relationships

• Develop and maintain amiable win-win relationship with the Distributors, Sub Distributors, PoS
• Manage and improve performance of assigned trade accounts

Sales Management

• To achieve the following core KPIs Monthly sales target volume
• Increase point of sales ( PoS )
• Provide timely and accurate information for the updating of Salesforce.com
• Evaluate outlet date, call targets and trade information on regular basis to drive improvement on sales efficiency

Requirements

• Graduate in any stream / MBA Sales & marketing
• 5 + years of sales experience in FMCG companies, Building materials such as CC, Paint , Cement etc .
• Experience Construction Chemicals would be preferred
• Good in english & local language
• Excellent interpersonal skills and an outgoing personality
• Possess an analytical and logical thinking process
• Disciplined approach to management of people and work
• Computer skills - MS office & CRM
• Ability to work under pressure to deliver target within tight deadlines
• Creative problem solving
• Strong team player

We offer competitive salaries, aligned with local market benchmarks and the specific scope and responsibilities of each role. Compensation is determined based skills relevant to the position, education and/or training. We are committed to fair and equitable pay practices in accordance with applicable laws and regulations.