Deputy Sales Manager ,Retail

Sika AG; India; On-site; INR 1,000,000 - 1,600,000; Full time

Job summary

Sika AG is seeking a dynamic sales professional to drive distribution, promotions, and merchandising in the on-trade channel. You will implement strategies to achieve monthly targets, manage trade relationships, and ensure presence of key products in the market.

The role requires 5+ years in FMCG/building materials, strong English and local language skills, and a disciplined, analytical mindset. CRM proficiency and ability to meet tight deadlines are essential.

Qualifications

• Graduate in any stream or MBA in Sales & Marketing.
• 5+ years of sales experience in FMCG or building materials.
• Experience in Construction Chemicals preferred.
• Good in English and local language.
• Excellent interpersonal skills and outgoing personality.
• Analytical and logical thinking.
• Disciplined approach to management of people/work.
• Computer skills - MS Office & CRM.

Responsibilities

• Achieve monthly sales target volume.
• Increase point of sales (PoS).
• Provide timely information for Salesforce.com updates.
• Evaluate outlet data and call targets to drive efficiency.
• Develop and maintain win-win relationships with Distributors and trade accounts.
• Negotiate promotional activities at high standards.
• Manage receivables as per policies to ensure collections.
• Collaborate with sales/marketing to implement plans.

Skills

Sales experience

Interpersonal skills

Analytical thinking

Team player

Problem solving

Education

MBA in Sales & Marketing

Graduate in any stream

Tools

MS Office

Salesforce

Job description

## About the Role* To fulfil and achieve distribution and sales objectives for key brands in the on-trade channel by successful implementation of sales strategies and plans* To ensure full compliance of sales, price management, promotion and merchandisingDistribution* To ensure distribution objectives for specific SKUs are achieved as per sales plan* Focus on driving sales in Hardware, Paints, Cement & Sanitary channels* To ensure a high standard of presence and merchandising for key products in the trade* To ensure target price levels for both trade and consumers are implementedPromotions* Identify target outlets, negotiate and implement promotional activities at the highest possible standard* Feedback and evaluation of results for sales and marketing management’s reviewControl* To recommend appropriate level of credit and duration to trade accounts as per standard policies and procedures* To ensure collection through pro-active evaluation and management of receivables in order to achieve collection target as set by sales managementTrade Relationships* Develop and maintain amiable win-win relationship with the Distributors, Sub Distributors, PoS* Manage and improve performance of assigned trade accountsSales Management* To achieve the following core KPIs + **Monthly sales target volume** + **Increase point of sales ( PoS )*** Provide timely and accurate information for the updating of Salesforce.com* Evaluate outlet date, call targets and trade information on regular basis to drive improvement on sales efficiency## Your Skills and Experience* Graduate in any stream / MBA Sales & marketing* 5 + years of sales experience in FMCG companies, Building materials such as CC, Paint , Cement etc .* Experience Construction Chemicals would be preferred* Good in english & local language* Excellent interpersonal skills and an outgoing personality* Possess an analytical and logical thinking process* Disciplined approach to management of people and work* Computer skills - MS office & CRM* Ability to work under pressure to deliver target within tight deadlines* Creative problem solving* Strong team player