Deputy Sales Manager ,Retail

Sika AG; Surat; On-site; INR 900,000 - 1,250,000; Full time

Job summary

Sika AG in Surat, Gujarat, is seeking a dynamic Sales & Marketing professional to lead distribution, drive key brand performance, and ensure channel excellence in the building materials sector. You will implement sales strategies, manage price, promotions, and merchandising, and build strong distributor relationships to hit monthly targets.

The role requires a Graduate with an MBA in Sales & Marketing and 5+ years FMCG experience, preferably in construction chemicals, plus excellent English and

Qualifications

• Graduate with any stream or MBA in Sales & Marketing.
• 5+ years of sales experience in FMCG, Building materials like CC, Paint, Cement, etc.
• Experience in Construction Chemicals preferred.

Responsibilities

• To fulfil and achieve distribution and sales objectives for key brands in the on-trade channel by successful implementation of sales strategies and plans.
• To ensure full compliance of sales, price management, promotion and merchandising.
• Distribution: ensure distribution objectives for specific SKUs are achieved as per sales plan.
• Focus on driving sales in Hardware, Paints, Cement & Sanitary channels.
• To ensure a high standard of presence and merchandising for key products in the trade.
• To ensure target price levels for both trade and consumers are implemented.
• Promotions: identify target outlets, negotiate and implement promotional activities at the highest possible standard.
• Feedback and evaluation of results for sales and marketing management’s review.
• Control: recommend appropriate level of credit and duration to trade accounts as per standard policies and procedures.
• To ensure collection through pro-active evaluation and management of receivables in order to achieve collection target as set by sales management.
• Develop and maintain amiable win-win relationship with the Distributors, Sub Distributors, PoS.
• Manage and improve performance of assigned trade accounts.
• To achieve the following core KPIs: Monthly sales target volume, Increase PoS.
• Provide timely and accurate information for updating of Salesforce.com.
• Evaluate outlet date, call targets and trade information on regular basis to drive improvement on sales efficiency.

Skills

Sales experience

FMCG

Interpersonal skills

Analytical thinking

Team player

Negotiation

Pressure handling

Creative problem solving

Communication skills

English language

Local language

Disciplined management

Education

MBA Sales & Marketing

Graduate in any stream

Job description

Sika is a specialty chemicals company with a globally leading position in the development and production of systems and products for bonding, sealing, damping, reinforcing, and protection in the building sector and industry. Sika has subsidiaries in 103 countries around the world, produces in over 400 factories, and develops innovative technologies for customers worldwide. In doing so, it plays a crucial role in enabling the transformation of the construction and transportation industries toward greater environmental compatibility. In 2024, Sika’s around 33,000 employees generated annual sales of CHF 11.76 billion.

Job Description

• To fulfil and achieve distribution and sales objectives for key brands in the on-trade channel by successful implementation of sales strategies and plans
• To ensure full compliance of sales, price management, promotion and merchandising

Distribution

• To ensure distribution objectives for specific SKUs are achieved as per sales plan
• Focus on driving sales in Hardware, Paints, Cement & Sanitary channels
• To ensure a high standard of presence and merchandising for key products in the trade
• To ensure target price levels for both trade and consumers are implemented

Promotions

• Identify target outlets, negotiate and implement promotional activities at the highest possible standard
• Feedback and evaluation of results for sales and marketing management’s review

Control

• To recommend appropriate level of credit and duration to trade accounts as per standard policies and procedures
• To ensure collection through pro-active evaluation and management of receivables in order to achieve collection target as set by sales management
• Develop and maintain amiable win-win relationship with the Distributors, Sub Distributors, PoS
• Manage and improve performance of assigned trade accounts
• To achieve the following core KPIs
  • Monthly sales target volume
  • Increase point of sales ( PoS )
• Provide timely and accurate information for the updating of Salesforce.com
• Evaluate outlet date, call targets and trade information on regular basis to drive improvement on sales efficiency

Qualifications

• Graduate in any stream / MBA Sales & marketing
• 5 + years of sales experience in FMCG companies, Building materials such as CC, Paint , Cement etc .
• Experience Construction Chemicals would be preferred
• Good in english & local language
• Excellent interpersonal skills and an outgoing personality
• Possess an analytical and logical thinking process
• Disciplined approach to management of people and work
• Ability to work under pressure to deliver target within tight deadlines
• Creative problem solving
• Strong team player

Additional Information

We offer competitive salaries, aligned with local market benchmarks and the specific scope and responsibilities of each role. Compensation is determined based skills relevant to the position, education and/or training. We are committed to fair and equitable pay practices in accordance with applicable laws and regulations.