Deputy Sales Manager ,Retail

Sika AG; Vadodara; On-site; INR 600,000 - 900,000; Full time

Job summary

Sika is seeking an experienced sales executive in India to drive growth, build rapport with customers, promote new products, and manage delivery schedules and after-sales service. The role involves recording orders and communicating details to the sales office, while providing feedback on sales trends to guide strategy.

The position emphasizes achieving distribution and sales objectives across key brands, ensuring price compliance, and optimizing merchandising and promotions in trade channels.

Qualifications

• An inspired self-starter and able to drive sales growth.
• Ability to build rapport with customers and close sales.
• Advising customers about delivery schedules and after-sales service.
• Recording orders and sending details to the sales office.
• Giving feedback on sales trends.

Responsibilities

• Fulfilling and achieving distribution and sales objectives for key brands in the on-trade channel by implementing sales strategies and plans.
• Ensuring full compliance of sales, price management, promotion and merchandising.
• Drive distribution objectives for specific SKUs as per sales plan.
• Focus on driving sales in Hardware, Paints, Cement & Sanitary channels.
• Maintain presence and merchandising for key products; ensure target price levels for trade and consumers.
• Identify target outlets, negotiate and implement promotional activities at high standard.
• Provide timely information for Salesforce.com updates; evaluate outlet data and call targets to improve sales efficiency.

Job description

Sika is a specialty chemicals company with a globally leading position in the development and production of systems and products for bonding, sealing, damping, reinforcing, and protection in the building sector and industry. Sika has subsidiaries in 103 countries around the world, produces in over 400 factories, and develops innovative technologies for customers worldwide. In doing so, it plays a crucial role in enabling the transformation of the construction and transportation industries toward greater environmental compatibility. In 2024, Sika’s around 33,000 employees generated annual sales of CHF 11.76 billion.

Job Description

Overview:

An inspired self-starter and able to drive sales growth. Ultimately, a top-notch sales executive should be able to build rapport with customers and close sales Promoting new products and any special deals. Advising customers about delivery schedules and after-sales service. Recording orders and sending details to the sales office. Giving feedback on sales trends.

Key Responsibilities

• To fulfil and achieve distribution and sales objectives for key brands in the on-trade channel by successful implementation of sales strategies and plans
• To ensure full compliance of sales, price management, promotion and merchandising

Distribution

• To ensure distribution objectives for specific SKUs are achieved as per sales plan
• Focus on driving sales in Hardware, Paints, Cement & Sanitary channels
• To ensure a high standard of presence and merchandising for key products in the trade
• To ensure target price levels for both trade and consumers are implemented

Promotions

• Identify target outlets, negotiate and implement promotional activities at the highest possible standard
• Feedback and evaluation of results for sales and marketing management’s review

Control

• To recommend appropriate level of credit and duration to trade accounts as per standard policies and procedures
• To ensure collection through pro-active evaluation and management of receivables in order to achieve collection target as set by sales management
• Develop and maintain amiable win-win relationship with the Distributors, Sub Distributors, PoS
• Manage and improve performance of assigned trade accounts
• To achieve the following core KPIs
  • Monthly sales target volume
  • Increase point of sales ( PoS )
• Provide timely and accurate information for the updating of Salesforce.com
• Evaluate outlet date, call targets and trade information on regular basis to drive improvement on sales efficiency

Additional Information

We offer competitive salaries, aligned with local market benchmarks and the specific scope and responsibilities of each role. Compensation is determined based skills relevant to the position, education and/or training. We are committed to fair and equitable pay practices in accordance with applicable laws and regulations.