Deputy Manager - Sales & Business Development

Adani Total Gas; Bilaspur District; On-site; INR 2,400,000 - 3,600,000; Full time

Job summary

Adani Total Gas in Bilaspur region seeks a seasoned Sales & Marketing leader to steer BD, Sales and Marketing across CGD segments, drive expansion, and build a high-performance team.

You will develop micro-market strategies, engage with government bodies, and push channel networks to grow CNG connections, industrial and commercial volumes while ensuring project alignment and governance.

Qualifications

• 15+ years in Sales & Marketing leadership roles.
• Experience in managing geographically distributed businesses.
• Strong exposure to B2B sales, branding, and marketing.

Responsibilities

• Plan and execute new CNG stations establishment targets in the GA.
• Identify high-potential locations based on traffic/demand mapping.
• Drive CNG sales growth through marketing schemes (fleet conversion, OEM tie-ups, incentives).
• Improve station throughput, uptime, and productivity.
• Oversee contract management of existing customers (pricing, renewals, commitments).
• Target new industrial customers via cluster mapping and fuel-switch opportunities.
• Identify low-hanging fruits (underutilized loads, partial conversions).
• Drive strategic volume enhancement initiatives.
• Manage existing commercial client base (hotels, hospitals, institutions).
• Target new customer acquisition in high-density zones.
• Identify quick-win/low-hanging opportunities.
• Execute fuel conversion strategies.
• Drive household connections via builder & RWA engagement.
• Develop channel network: DMA & FSO.
• Execute awareness campaigns and conversion drives.
• Conduct GA surveys for demand assessment (industrial, transport, residential clusters).
• Develop micro-market strategies for each segment.

Skills

BD Leadership

B2B Sales

Strategic Planning

Team Leadership

Education

BE/B.Tech + MBA/PGDM

Job description

Responsibilities

• Plan and execute new CNG stations (DODO/COLO) establishment targets in the GA
• Identify high-potential locations based on traffic/demand mapping
• Drive CNG sales growth through marketing schemes (fleet conversion, OEM tie-ups, incentives)
• Improve station throughput, uptime, and productivity

Industrial Segment

• Oversee contract management of existing customers (pricing, renewals, commitments)
• Target new industrial customers via cluster mapping and fuel-switch opportunities
• Identify low-hanging fruits (underutilized loads, partial conversions)
• Drive strategic volume enhancement initiatives

Commercial Segment

• Manage existing commercial client base (hotels, hospitals, institutions)
• Target new customer acquisition in high-density zones
• Identify quick-win/low-hanging opportunities
• Execute fuel conversion strategies

Domestic (PNG) Segment

• Drive household connections via builder & RWA engagement
• Develop channel network: DMA (Direct Marketing Agencies) & FSO (Field Sales Officers)
• Execute awareness campaigns and conversion drives

GA Strategy & Expansion

• Conduct GA surveys for demand assessment (industrial, transport, residential clusters)
• Develop micro-market strategies for each segment

Stakeholder Management

• Liaise with government bodies, local authorities, municipal corporations
• Support approvals for stations, RoW, and infrastructure development

Leadership & Team Management

Provide leadership to the BD, Sales, and Marketing teams

Drive execution through delegation, monitoring, and performance reviews

Build high-performance culture and capability development

Cross-Functional Coordination

• Coordinate with Projects, Operations, and Pricing teams for execution alignment.

Monitoring & Reporting

• Track segment-wise performance (CNG, Industrial, Commercial, Domestic)
• Monitor station commissioning, customer addition, and volume targets .

Qualifications

Education Qualification:
Bachelor's degree in Engineering (B.E.) in any field, with MBA / PGDM (Preferred)

Work Experience

15+ years of experience in Sales & Marketing leadership roles

Experience in managing geographically distributed businesses

Strong exposure to B2B sales, branding, and marketing

Preferred Industry

CGD industry experience preferred

Experience in the City Gas Distribution (CGD) sector and related industries such as energy, utilities, or infrastructure is highly preferred.