Assistant Manager - Sales & Business Development

Adani Total Gas; Cuddalore; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Adani Total Gas is seeking a senior Sales & Marketing leader to steer the growth of CGD business across multiple segments. You will plan station expansion, drive demand assessment, and implement strategic volume initiatives while managing a geographically distributed team.

The role requires deep B2B branding and marketing experience, strong stakeholder engagement with government bodies, and proven leadership to build high-performance capabilities across the BD, Sales, and Marketing teams.

Qualifications

• Bachelor's degree in Engineering (B.E.) in any field; MBA/PGDM preferred.
• 15+ years in Sales & Marketing leadership roles.
• Experience managing geographically distributed businesses.
• Strong background in B2B sales, branding & marketing.
• CGD sector experience preferred; energy/utilities exposure is a plus.

Responsibilities

• Plan and drive CNG station expansion targets and demand mapping.
• Lead high-potential locations based on traffic and demand.
• Grow CNG sales through fleet conversions, OEM ties, and incentives.
• Oversee cross-functional coordination with Projects, Operations and Pricing.

Skills

Leadership

B2B Sales

Branding

Marketing

Stakeholder mgmt

Team management

Cross-functional

Education

Bachelor's in Engineering

MBA/PGDM (Preferred)

Job description

• Plan and execute new CNG stations (DODO/COLO) establishment targets in the GA
• Identify high-potential locations based on traffic/demand mapping
• Drive CNG sales growth through marketing schemes (fleet conversion, OEM tie-ups, incentives)
• Improve station throughput, uptime, and productivity
• Oversee contract management of existing customers (pricing, renewals, commitments)
• Target new industrial customers via cluster mapping and fuel-switch opportunities
• Identify low-hanging fruits (underutilized loads, partial conversions)
• Manage existing commercial client base (hotels, hospitals, institutions)
• Target new customer acquisition in high-density zones

Responsibilities

• Plan and execute new CNG stations (DODO/COLO) establishment targets in the GA
• Identify high-potential locations based on traffic/demand mapping
• Drive CNG sales growth through marketing schemes (fleet conversion, OEM tie-ups, incentives)
• Improve station throughput, uptime, and productivity

Industrial Segment

• Oversee contract management of existing customers (pricing, renewals, commitments)
• Target new industrial customers via cluster mapping and fuel-switch opportunities
• Identify low-hanging fruits (underutilized loads, partial conversions)
• Drive strategic volume enhancement initiatives

Commercial Segment

• Manage existing commercial client base (hotels, hospitals, institutions)
• Target new customer acquisition in high-density zones
• Identify quick-win/low-hanging opportunities
• Execute fuel conversion strategies

Domestic (PNG) Segment

• Drive household connections via builder & RWA engagement
• Develop channel network: DMA (Direct Marketing Agencies) & FSO (Field Sales Officers)
• Execute awareness campaigns and conversion drives

GA Strategy & Expansion

• Conduct GA surveys for demand assessment (industrial, transport, residential clusters)
• Develop micro-market strategies for each segment

Stakeholder Management

• Liaise with government bodies, local authorities, municipal corporations
• Support approvals for stations, RoW, and infrastructure development

Leadership & Team Management

Provide leadership to the BD, Sales, and Marketing teams

Drive execution through delegation, monitoring, and performance reviews

Build high-performance culture and capability development

Cross-Functional Coordination

• Coordinate with Projects, Operations, and Pricing teams for execution alignment.

Monitoring & Reporting

• Track segment-wise performance (CNG, Industrial, Commercial, Domestic)
• Monitor station commissioning, customer addition, and volume targets.

Qualifications

Education Qualification:

Bachelor's degree in Engineering (B.E.) in any field, with MBA / PGDM (Preferred)

Work Experience

15+ years of experience in Sales & Marketing leadership roles

Experience in managing geographically distributed businesses

Strong exposure to B2B sales, branding, and marketing

Preferred Industry

CGD industry experience preferred

Experience in the City Gas Distribution (CGD) sector and related industries such as energy, utilities, or infrastructure is highly preferred.