Assistant Manager - Sales and Business Development

Adani Enterprises Ltd; Cuddalore; On-site; INR 3,500,000 - 7,000,000; Full time

Job summary

Adani Enterprises Ltd. seeks a Senior Sales & Marketing leader to drive growth across CNG, industrial, commercial and domestic segments. You will lead BD, marketing and sales teams, oversee contract management with major customers, and develop micro-market strategies for high-density zones.

The role requires 15+ years in sales & marketing leadership, experience with geographically distributed businesses, and strong B2B branding capabilities, preferably with CGD or energy industry exposure.

Qualifications

• Bachelor's degree in Engineering (B.E.) in any field, with MBA/PGDM preferred.
• 15+ years of experience in Sales & Marketing leadership roles.
• Experience in managing geographically distributed businesses.
• Strong exposure to B2B sales, branding, and marketing.
• CGD industry experience preferred.

Responsibilities

• Plan and execute CNG station expansion targets.
• Drive CNG sales growth through marketing schemes.
• Oversee contract management of existing customers.
• Develop channel networks and engagement strategies.
• Coordinate with cross-functional teams for execution.
• Monitor segment performance and volume targets.

Skills

Sales leadership

Marketing leadership

B2B sales

Channel development

Strategic planning

Stakeholder management

Team leadership

Education

Bachelor's degree in Engineering

MBA/PGDM (Preferred)

Job description

CNG Business Development & Operations :

• Plan and execute new CNG stations (DODO/COLO) establishment targets in the GA
• Identify high-potential locations based on traffic/demand mapping
• Drive CNG sales growth through marketing schemes (fleet conversion, OEM tie-ups, incentives)
• Improve station throughput, uptime, and productivity

Industrial Segment :

• Oversee contract management of existing customers (pricing, renewals, commitments)
• Target new industrial customers via cluster mapping and fuel-switch opportunities
• Identify low-hanging fruits (underutilized loads, partial conversions)
• Drive strategic volume enhancement initiatives

Commercial Segment :

• Manage existing commercial client base (hotels, hospitals, institutions)
• Target new customer acquisition in high-density zones
• Identify quick-win/low-hanging opportunities
• Execute fuel conversion strategies

Domestic (PNG) Segment :

• Drive household connections via builder & RWA engagement
• Develop channel network: DMA (Direct Marketing Agencies) & FSO (Field Sales Officers)
• Execute awareness campaigns and conversion drives

GA Strategy & Expansion :

• Conduct GA surveys for demand assessment (industrial, transport, residential clusters)
• Develop micro-market strategies for each segment

Stakeholder Management:

• Liaise with government bodies, local authorities, municipal corporations
• Support approvals for stations, RoW, and infrastructure development

Leadership & Team Management:

Provide leadership to the BD, Sales, and Marketing teams Drive execution through delegation, monitoring, and performance reviews Build high-performance culture and capability development

Cross-Functional Coordination:

Coordinate with Projects, Operations, and Pricing teams for execution alignment.

Monitoring & Reporting:

• Track segment-wise performance (CNG, Industrial, Commercial, Domestic)
• Monitor station commissioning, customer addition, and volume targets

Education Qualification:

Bachelor's degree in Engineering (B.E.) in any field, with MBA / PGDM (Preferred)

Work Experience:

15+ years of experience in Sales & Marketing leadership roles Experience in managing geographically distributed businesses Strong exposure to B2B sales, branding, and marketing CGD industry experience preferred

Preferred Industry:

Experience in the City Gas Distribution (CGD) sector and related industries such as energy, utilities, or infrastructure is highly preferred.

Experience Level

Senior Level