Deputy Manager

ICFAI Business School (IBS); Mysuru; On-site; INR 800,000 - 1,200,000; Full time

Job summary

ICFAI Business School (IBS) invites applications for a Deputy Manager, Regional Marketing in Karnataka. The role is a core operational link between IBS Marketing and target institutions, coaching centers, and prospective candidates, driving lead generation, counseling sessions, and enrollment targets.

The Deputy Manager will coordinate institutional outreach, events, seminars, webinars, and campus drives, while gathering market intelligence and reporting performance to the Branch/Assistant

Qualifications

• Direct counseling sessions with prospective students and parents to explain IBS programs.
• Track and nurture marketing leads through the funnel to maximize enrolment.
• Prompt follow-up on inquiries to maintain engagement and brand preference.

Responsibilities

• Identify, establish, and maintain relationships with local colleges, guidance cells, and coaching institutes.
• Schedule and execute marketing events, seminars, webinars, and campus drives in designated territories.
• Distribute promotional materials and represent IBS at educational fairs and outreach programs.
• Gather regional competitive intelligence on rival programs and pricing.
• Provide feedback to refine localized marketing tactics and campaigns.
• Maintain daily logs of inquiries, counseling sessions, outreach activities, and conversions.
• Submit weekly and monthly performance reports to the Assistant Manager and Branch Manager.
• Ensure compliance with institutional guidelines and professional standards in all interactions.

Skills

Lead generation

Counseling

Outreach

Market research

Reporting

Job description

The Deputy Manager plays a core operational role in executing regional marketing initiatives, generating prospective student leads, and achieving enrollment targets for IBS. Operating under the direct supervision of the Assistant Manager and Branch Manager, this role acts as the primary link between IBS Marketing and target educational institutions, coaching centers, and prospective candidates.

Detailed Roles & Key Responsibilities

Lead Generation & Student Counseling

• Conduct direct counseling sessions (in-person, telephone, and virtual) with prospective students and parents to articulate IBS academic programs, admission processes, and career pathways.
• Systematically track, manage, and nurture marketing leads through the funnel to maximize enrolment conversion rates.
• Follow up on promotional inquiries promptly to maintain engagement and build brand preference.

Institutional Outreach & Campaign Execution

• Identify, establish, and maintain working relationships with local undergraduate colleges, career guidance cells, and coaching institutions.
• Schedule, coordinate, and execute marketing events, educational seminars, webinars, and campus presentation drives within designated territories.
• Distribute official promotional materials and represent IBS at educational fairs, exhibitions, and regional outreach programs.

Market Intelligence & Strategy Input

• Gather regional competitive intelligence regarding rival management programs, fee structures, and promotional strategies.
• Provide ground-level feedback to the Branch Manager to assist in refining localized marketing tactics and campaigns.
• Monitor local market trends to identify new candidate pools and high-potential feeding institutions.

Operational Compliance & Reporting

• Maintain daily logs of candidate inquiries, counseling sessions, outreach activities, and conversion metrics.
• Prepare and submit regular weekly and monthly performance reports to the Assistant Manager and Branch Manager.
• Ensure strict compliance with institutional guidelines and professional standards in all student interactions.