Brand & Marketing Lead

Mantras2Success.com; Mumbai; On-site; INR 3,500,000 - 7,000,000; Full time

Job summary

Mantras2Success.com is seeking a dynamic Senior Marketing Leader to shape the company's marketing strategy, brand growth, and demand generation from Mumbai. You will build and scale the marketing function across brand, digital, performance, communications, CRM, and growth, while partnering with the CEO to drive revenue and market position.

The role requires 15–20 years of marketing experience, including 8+ years in leadership, across B2B/B2C sectors.

Qualifications

• MBA in Marketing or equivalent.
• 15–20 years of overall marketing experience, with at least 8+ years in a leadership role.
• Experience across B2B, B2C, D2C, Consumer, Retail, Manufacturing, Marketplace, E-commerce, or Platform businesses.
• Proven track record of leading large marketing functions and driving growth.

Responsibilities

• Develop and own end-to-end marketing strategy aligned with business objectives.
• Build and scale marketing across brand, digital, performance, communications, CRM, and growth.
• Partner with CEO, Sales, Product, and Business teams to align initiatives with priorities.
• Establish KPIs, budgets, processes, and performance frameworks.
• Lead brand strategy, messaging, and multichannel communications.
• Drive demand generation and revenue contribution in collaboration with Sales.
• Oversee digital marketing, marketing automation, analytics, and customer insights.
• Manage external agencies and internal stakeholders, presenting performance and recommendations.

Skills

Leadership

Marketing strategy

Brand growth

Demand generation

Analytics & insights

Cross-functional leadership

Budget management

Communications

Education

MBA in Marketing

Tools

CRM systems

Google Analytics

HubSpot

Marketo

Job description

We are looking for a dynamic and results-driven Senior Marketing Leader to lead the organization's overall marketing strategy, brand growth, demand generation, customer acquisition, and market positioning.

The role will be responsible for building and scaling the marketing function across Brand, Digital, Performance Marketing, Communications, CRM, Customer Insights, and Growth, while working closely with senior leadership to drive measurable business impact, revenue growth, and brand equity.

Key Responsibilities

Develop and own the end-to-end marketing strategy aligned with overall business objectives.

Build, lead, and scale the marketing function across brand, digital, performance, communications, CRM, and growth.

Partner closely with the CEO, Sales, Product, and Business teams to align marketing initiatives with business priorities.

Establish marketing KPIs, budgets, processes, and performance frameworks.

2. Brand Strategy & Market Positioning

Develop and strengthen brand architecture, positioning, messaging, and value proposition across target segments.

Ensure consistent brand communication across ATL, BTL, digital, and on-ground channels.

Lead corporate communications, PR, media relations, and reputation management.

Drive initiatives to improve brand awareness, preference, and customer engagement.

3. Demand Generation & Growth

Drive lead generation, customer acquisition, pipeline growth, and revenue contribution in partnership with Sales.

Develop and execute integrated campaigns across digital, performance marketing, content, events, partnerships, and other relevant channels.

Track and optimize key metrics including CAC, conversion rate, ROI, reach, engagement, and marketing contribution to revenue.

4. Digital & Performance Marketing

Lead digital marketing across paid media, SEO/SEM, social media, content marketing, marketing automation, and CRM.

Use analytics and customer data to optimize campaigns, marketing budgets, and customer journeys.

Leverage MarTech platforms and analytics tools to improve campaign effectiveness and scalability.

Lead consumer/customer insights, market research, competitor analysis, and market intelligence.

Identify emerging market trends, customer needs, and growth opportunities.

Translate insights into actionable Go-to-Market (GTM) strategies.

Drive customer lifecycle engagement and improve overall customer experience.

6. Agency & Stakeholder Management

Manage creative, media, digital, PR, and other external agencies.

Oversee marketing budgets and ensure optimum ROI on marketing investments.

Manage senior internal and external stakeholders effectively.

Present marketing performance, insights, and recommendations to senior leadership.

Build, mentor, and lead a high-performing marketing team.

Establish clear objectives, KPIs, accountability, and performance standards.

Foster a culture of innovation, collaboration, experimentation, and continuous improvement.

Qualification & Experience

MBA in Marketing or relevant discipline.

15–20 years of overall marketing experience, with at least 8+ years in a leadership role.

Experience in one or more of the following sectors: B2B, B2C, D2C, Consumer, Retail, Manufacturing, Marketplace, E-commerce, or Platform businesses.

Proven experience in managing large-scale marketing functions and teams.

Strong track record of driving brand growth, demand generation, customer acquisition, and business growth.