Demand Generation Specialist

Opus Technologies; Pune District; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Opus Technologies is seeking a Demand Generation Lead based in Pune, India. In this full-time role, you will design and execute growth strategies within the digital payments sector, focusing on acquiring new customers and managing demand generation campaigns. The ideal candidate should have over 8 years of experience in B2B demand generation, a strong grasp of marketing automation and digital marketing channels, and proven skills in project management and analytics. Join us to drive impactful marketing efforts and enhance our pipeline growth.

Qualifications

• 8+ years of demand generation experience in B2B/IT services environment.
• Strong understanding of marketing automation, CRM, and digital channels.
• Proven ability to drive measurable pipeline growth and optimize campaign performance.

Responsibilities

• Plan and execute demand generation campaigns targeting new logos in payments.
• Design and run Account-Based Marketing programs for strategic accounts.
• Build and manage high-quality prospect databases.
• Design and execute full-funnel campaigns aligned with buyer journeys.
• Manage multi-channel programs including paid social, email, and webinars.
• Utilize AI tools to enhance targeting and campaign efficiency.
• Collaborate with sales teams to align messaging and ensure lead quality.
• Own demand funnel metrics and optimize for MQL to SQL conversion.

Skills

Demand generation experience

Project management

Analytical skills

Communication skills

Understanding of marketing automation

Digital channels expertise

Education

Degree in marketing, business, or a related field

Tools

HubSpot

Salesforce

GA4

Job description

Experience: 8+ Years

Employment Type: Full-Time

Company Name: Opus Technologies

About the Role

We are seeking a Demand Generation Lead to design and execute strategies that fuel our growth engine. This role will be instrumental in acquiring new customers, expanding strategic accounts, and building scalable programs that deliver measurable business outcomes in the digital payments space.

Key Responsibilities

• New Logo Acquisition: Plan and execute demand generation campaigns targeting new logos in payments, banking, and fintech.
• Account-Based Marketing (ABM): Design and run ABM programs for strategic accounts (Top 5), driving personalized engagement and pipeline growth.
• List Building: Build and manage high-quality prospect databases, including decision-makers and influencers across target industries.
• Campaign Strategy & Execution: Design and execute full-funnel campaigns (awareness → lead gen → nurturing → conversion). Align campaigns with ICP, buyer journey stages, and optimal channel mix (paid, organic, email, events, etc.).
• Channel Expertise & Experimentation: Manage multi-channel programs including paid social, search, ABM, email, webinars. Experiment with formats, A/B test messaging, and scale successful tactics.
• AI Leverage: Utilize AI tools to enhance targeting, personalization, and campaign efficiency.
• Martech Integration: Work with marketing automation platforms, CRM systems, and analytics tools to streamline execution and reporting.
• Collaboration with Sales: Partner closely with sales teams to align messaging, share insights, and ensure lead quality and conversion.
• Performance Tracking & KPI-Based Marketing: Own demand funnel metrics and optimize for MQL → SQL conversion, CAC, ROI, and pipeline influence. Use dashboards and tools like HubSpot, Salesforce, GA4 for data-driven decision-making.

Skills & Experience Required

• 8+ years of demand generation experience in B2B/IT services environment.
• Strong understanding of marketing automation, CRM, and digital channels.
• Proven ability to drive measurable pipeline growth and optimize campaign performance.
• Excellent project management, analytical, and communication skills.
• Degree in marketing, business, or a related field.