Senior Demand Generation Marketer

Illumine Industries; Chennai District; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

Illumine Industries is seeking a strategic Segment Demand Generation Marketer to own an AI-driven pipeline engine for complex infrastructure verticals. You will build signaling and insights that translate into measurable pipeline and revenue growth.

You’ll lead market intelligence, ABM plays, and multi-channel campaigns, while nurturing prospects and enabling sales with strong handoffs and data-driven optimization.

Qualifications

• 2+ years of B2B demand generation, growth marketing, or ABM experience.
• Experience with infrastructure, developer tooling, cloud, or technical B2B SaaS is preferred.
• Ability to comprehend complex infrastructure architectures and speak the language of technical buyers (CTOs, VP Eng, Architects).

Responsibilities

• Market Intelligence & Signal Mining: research market signals, competitive shifts, and technical buyer behaviors into actionable inputs.
• Segment Campaign Execution: design, launch, and manage multi-channel, segment-specific campaigns for technical personas.
• ABM Programs: own 1:1 and 1:few ABM plays targeting tier-1 accounts across content, email, paid, and outbound motions.
• Nurturing & Qualification Frameworks: build automated lead nurturing workflows, scoring, and qualification criteria.
• Sales Enablement & Handoffs: partner with Sales/ SDRs to ensure context-rich lead handoffs.
• Performance Analysis & Growth Loops: track campaign performance and close the loop to revenue.
• Continuous Experimentation: run A/B tests on positioning, offers, and messaging to improve conversion.

Skills

B2B demand generation

Growth marketing

ABM

Analytics

Cross-functional collaboration

Experimentation

Tools

HubSpot

Marketo

Salesforce

6sense

Demandbase

Bombora

Job description

We are seeking a strategic, technical, and data-driven Segment Demand Generation Marketer to build a predictive, AI-integrated pipeline engine. In this role, you will identify and capture high-intent opportunities within complex infrastructure segments before competitors engage. You will own the full demand funnel for specific industry verticals - turning market signals and engineering-grade insights into measurable pipeline and revenue growth.

• Market Intelligence & Signal Mining: Research and decode market signals, competitive shifts, and technical buyer behaviors into actionable intelligence inputs.
• Segment Campaign Execution: Design, launch, and manage multi-channel, segment-specific campaigns tailored to complex technical personas.
• Account-Based Marketing: Own 1:1 and 1:few ABM programs targeting tier-1 high-value accounts, orchestrating plays across content, email, paid, and outbound motions.
• Nurturing & Qualification Frameworks: Build automated lead nurturing workflows, scoring models, and qualification criteria to advance prospects seamlessly through the funnel.
• Sales Enablement & Handoffs: Partner closely with Sales/SDR teams to ensure context-rich, insight-packed lead handoffs that maximize deal velocity.
• Performance Analysis & Growth Loops: Track campaign performance rigorously, closing the loop between marketing touchpoints and closed-won revenue.
• Continuous Experimentation: Design and launch iterative tests (A/B testing, positioning, value propositions, high-friction vs. low-friction offers) to boost conversion rates.

What Great Looks Like in This Role

• High Sales Pull: Account Executives and SDRs actively ask for leads generated specifically by you because of their high conversion readiness.
• Technical Credibility: Your messaging and campaigns feel like insider engineering insights rather than generic marketing noise.
• Brand Pre-Conditioning: Target enterprise accounts already recognize and respect the brand before sales reps initiate direct outreach.
• Compounding Engine: Pipeline doesn’t spike randomly at quarter-end; it compounds predictably month-over-month.

Requirements & Qualifications

• Experience: 2+ years of B2B demand generation, growth marketing, or ABM experience, preferably in infrastructure, developer tooling, cloud, or technical B2B SaaS.
• Technical Acumen: Ability to comprehend complex infrastructure architectures and speak the language of technical buyers (CTOs, VP Eng, Architects, DevOps).
• AI & Modern Stack: Familiarity with integrating modern AI tools, predictive intent platforms (e.g., 6sense, Demandbase, Bombora), marketing automation (HubSpot/Marketo), and CRM systems (Salesforce).
• Analytical Muscle: Strong analytical capabilities with experience managing funnel metrics, attribution models, and conversion rate optimization (CRO)
• Collaborative Mindset: Demonstrated track record of building tight, trust-based alignment with Sales and Product teams.