Demand Generation / ABM Specialist - Onsite (Gurugram)

Neolytix; Gurugram District; On-site; INR 900,000 - 1,500,000; Full time

Benefits offered by this job

Performance-based bonuses

Job summary

Neolytix is seeking a Demand Generation/ABM Specialist to plan multi-channel campaigns and drive qualified leads. You will own ABM strategy, use HubSpot for automation, and deliver data-driven insights to sales and leadership.

Ideal candidates will have HubSpot expertise, strong analytics, and collaboration skills to align marketing with sales and product teams across campaigns, content, and demand programs.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business, or related field.
• 3–5+ years in B2B marketing focused on demand generation or ABM.
• Hands-on HubSpot experience with workflows, dashboards, and integrations.

Responsibilities

• Plan and execute multi-channel campaigns to drive qualified leads and revenue.
• Oversee Account-Based Marketing strategy and target high-value accounts.
• Administer HubSpot for marketing automation, scoring, and nurturing.
• Develop dashboards and reports to track funnel metrics and ROI.
• Conduct market research to identify trends and opportunities.
• Collaborate with sales, product marketing and content teams.
• Optimize campaigns based on data and insights to improve ROI.

Skills

Demand generation

ABM

HubSpot

Analytics

Market research

Project management

Communication

Education

Bachelor’s or Master’s degree in Marketing, Business, or related field

Tools

HubSpot

Salesforce

Job description

Job Title: Demand Generation / ABM Specialist
Location: Gurugram, UK Shift (1.30 pm to 10.30 pm)

About The Company

With over 13 years of expertise in healthcare operations, Neolytix specializes in AI‑driven solutions that reduce costs, boost revenues, and enhance patient experiences. Our deep industry knowledge combined with cutting‑edge technology delivers long‑term value for healthcare organizations in United States.

Role Overview

The Demand Generation/ABM Specialist will be responsible for planning and executing multi‑channel campaigns that drive qualified leads and revenue. You’ll oversee our Account‑Based Marketing strategy, leverage HubSpot to manage marketing automation, and provide data‑driven insights to our sales and executive teams. This is a hands‑on role that combines strategic thinking, market research, CRM administration, and performance analytics.

Key Responsibilities

• Demand Generation Strategy & Execution
• Develop and implement integrated campaigns (email, paid media, content syndication, webinars, etc.) to drive top‑of‑funnel leads.
• Collaborate with content and design teams to create compelling content that resonates with target personas.
• Monitor and optimize campaign performance to increase conversion rates and improve ROI.
• Account‑Based Marketing (ABM)
• Identify and segment high‑value accounts in collaboration with sales leadership.
• Design personalized ABM playbooks—including messaging, content, and outreach sequences—to engage target accounts.
• Track account engagement and pipeline progression; iterate on ABM tactics based on data‑driven insights.
• HubSpot Administration & Automation
• Administer HubSpot for marketing automation, including setting up workflows, lead scoring, nurturing sequences, and integrations with other tools.
• Ensure proper tracking of leads, MQLs, SQLs, and opportunities across the entire funnel.
• Maintain data hygiene, manage user permissions, and troubleshoot technical issues as needed.
• Analytics & Reporting
• Develop and maintain dashboards within HubSpot (and/or BI tools) to track key performance metrics (lead volume, pipeline velocity, customer acquisition costs, etc.).
• Analyze campaign performance, funnel metrics, and ABM effectiveness; present insights to leadership.
• Make strategic recommendations based on data to optimize spend, focus, and targeting.
• Market Research & Competitive Analysis
• Conduct in‑depth market and competitor research to identify new opportunities, trends, and best practices.
• Translate research findings into actionable strategies for customer segmentation and targeting.
• Stay current on industry trends, marketing technology advancements, and competitor campaigns.
• Collaboration & Cross‑Functional Alignment
• Work closely with sales teams to ensure seamless handoffs of leads, alignment on target account lists, and continuous feedback loops.
• Partner with product marketing to refine positioning, messaging, and product differentiators.
• Coordinate with content and design teams to develop assets that support ABM and demand generation efforts.
• Budget & Resource Management
• Manage allocated marketing budgets for campaigns; optimize spend across channels.
• Recommend new tools, technologies, or resources to enhance the effectiveness of ABM and demand generation programs.
• Process Optimization
• Continually refine workflows, lead management processes, and campaign execution steps to streamline operations.
• Document best practices and standard operating procedures for future scalability.

Qualifications

• Education: Bachelor’s or Master’s degree in Marketing, Business, or a related field.
• Experience: 3–5+ years in a B2B marketing role with a proven track record in demand generation and/or ABM.
• HubSpot Expertise: Hands‑on experience administering HubSpot (or equivalent marketing automation platform), including setting up workflows, dashboards, and integrations.
• Technical & Analytical Skills: Proficient in marketing analytics, data reporting, segmentation strategies, and A/B testing.
• Industry Knowledge: Understanding of B2B buying cycles, SaaS products, and complex sales funnels.
• Communication & Collaboration: Excellent verbal and written communication skills; experience working with cross‑functional teams, including sales and product marketing.
• Market Research: Ability to perform competitor and market analyses to inform campaign strategies.
• Project Management: Strong organizational and time‑management skills with attention to detail.

Preferred Skills

• Knowledge of other martech or CRM tools (HubSpot, Salesforce etc.).
• Familiarity with ABM platforms or intent‑data providers (Definitive, ZoomInfo, Warmly, Demandbase, Terminus, etc.).
• Certifications in HubSpot or other marketing automation platforms are a plus.

Why Join Us

• Growth Opportunities: Work on cutting‑edge demand generation and ABM strategies in a high‑growth environment.
• Impactful Role: Drive measurable results that directly contribute to top‑line revenue.
• Collaborative Culture: Join a supportive, cross‑functional team that values innovation and open communication.
• Competitive Compensation: Attractive salary and benefits package, along with performance‑based bonuses/incentives.