Demand Generation Manager

AuthBridge; Gurugram District; On-site; INR 2,000,000 - 3,500,000; Full time

Job summary

AuthBridge, a leading trust and verification company in India, is seeking a seasoned marketing professional to own the digital demand engine from strategy to pipeline outcomes. You will work directly with the Head of Marketing to drive enterprise and digital demand across channels in Gurugram.

Role focuses on multi‑channel acquisition, ABM-ready campaigns, and proving marketing impact on revenue, with access to AI-powered workflows and tight alignment with Sales, Product and Content teams.

Qualifications

• 4–6 years in performance or demand-gen marketing.
• Experience with Google Ads and LinkedIn Campaign Manager.
• Solid grasp of B2B funnels and long buying journeys.
• Experience with CRM and marketing automation platforms.
• Strong analytical mindset linking marketing metrics to pipeline.

Responsibilities

• Build and run demand-generation programs across Google, LinkedIn, Meta, display, and email for multiple ICPs.
• Design campaigns for every stage of the B2B journey, for enterprise and self-serve buyers.
• Own CPL, MQL, SQL, CAC, conversion rates and pipeline contribution, and test audiences/offers/landing pages.
• Use Zoho CRM and marketing automation to nurture, score, and hand leads to sales.
• Set up dashboards and attribution to track channel impact on pipeline and revenue.
• Find and automate repetitive work using AI tools.

Skills

Multi-channel campaigns

Google Ads

LinkedIn Campaign Manager

CRM

Marketing automation

Analytics

Cross-functional collaboration

Tools

Zoho CRM

GA4

BI / Reporting tools

Job description

Own the digital pipeline engine at one of India's leading trust and verification companies, and build it with AI from day one.

Reporting directly to the Head of Marketing, you'll shape how AuthBridge drives enterprise and digital demand across every channel.

About AuthBridge

AuthBridge helps businesses hire, onboard and partner with confidence through background verification, identity and digital trust solutions. We work with enterprises and HR teams across industries, and we're scaling our digital acquisition engine to match our growth.

Why this role is exciting

• Real ownership: You'll own digital demand generation end to end, from strategy and budgets to pipeline outcomes.
• Pipeline, not vanity metrics: Success is measured on qualified pipeline and revenue impact, not lead volume.
• AI-first mandate: You'll have the room and backing to build AI and agentic workflows that change how marketing gets done.
• Leadership visibility: You'll work closely with the Head of Marketing, Sales and Product on business priorities.

What you'll do

• Build and run demand-generation programs across Google, LinkedIn, Meta, display, retargeting, email and content, for multiple ICPs, industries and buying personas.
• Design campaigns for every stage of the B2B journey, from awareness to conversion and re-engagement, for both enterprise and self-serve buyers.
• Own performance across CPL, MQL, SQL, CAC, conversion rates and pipeline contribution, and keep testing audiences, creatives, offers and landing pages.
• Use Zoho CRM and marketing automation to build lead nurture, scoring, lifecycle and sales-handoff journeys that lift lead-to-opportunity conversion.
• Set up dashboards and attribution so the business can see which channels drive pipeline and revenue.
• Find and automate repetitive work in campaigns, content, research and reporting using AI tools.

What you'll bring

• 4-6 years in performance, digital or demand‑generation marketing, ideally in B2B SaaS, tech or enterprise tech.
• Hands‑on experience running multi‑channel acquisition campaigns, including Google Ads and LinkedIn Campaign Manager.
• A solid grasp of B2B funnels and long, multi‑stakeholder buying journeys.
• Experience with CRM and marketing automation platforms.
• A strong analytical mindset and the ability to tie marketing metrics to pipeline, revenue and CAC.
• Comfort working with Sales, Product, Content and Design teams.

Great if you also have

• Experience with AI‑powered or agentic marketing tools and workflows.
• ABM experience with enterprise audiences.
• Experience with GA4, Search Console and BI or reporting tools.
• A background in HR‑Tech, RegTech, MarTech or a high‑growth startup.

You'll thrive here if you're hands‑on, data‑driven, curious about AI, and energised by testing, learning and scaling what works.

Gurugram | Reporting to: AVP & Head of Marketing