Head/Director of Demand Generation | 8+ yrs | B2B | AI, MarTech & CreativeTech | Bengaluru

MetaMorph; Bengaluru; Presencial; INR 400 000 - 750 000; Tempo integral

Resumo da oferta

MetaMorph helps startups scale by placing people at the center of strategy. We’re seeking a senior demand generation leader to own channel strategy and drive qualified pipeline in a fast-paced, AI-powered environment.

You’ll design campaigns, measure performance, and collaborate with content, design, sales, and product teams to convert intent into pipeline. The role requires 8+ years in B2B demand generation and a track record of multi-million pipelines. Bengaluru, India.

Qualificações

• 8+ years in B2B demand generation.
• Owned and hit $3M+ annual qualified pipeline target. $5M+ is a strong plus.
• Experience with content, events, paid media, or other demand channels.
• Selling to US CPG brands is a big plus.
• Building and leading a team is a plus.
• Fluent in modern demand generation tools (Ahrefs, Figma / Framer, G2, HubSpot, …).
• Strong copywriting and creative skills.
• Use AI beyond ChatGPT to plan and optimize campaigns.

Responsabilidades

• Create the demand generation strategy for channels you deem most suitable.
• Set up measurement, attribution, and tracking to quickly find leaks and fix them.
• Craft campaigns that generate $1M+ of qualified pipeline each quarter.
• Collaborate with content and design to build conversion-focused assets.
• Translate product value into messaging that drives demand.
• Coordinate with Account Management and Sales to improve campaigns.
• Build reporting for real-time funnel visibility.
• Join sales and customer calls to stay close to buyer needs and challenges.
• Be hands-on with product and operations to stay ahead.

Conhecimentos

B2B demand generation

Copywriting

Team leadership

Ferramentas

Ahrefs

Framer

G2

HubSpot

Descrição da oferta de emprego

We at MetaMorph, empower startups to scale and innovate by placing people at the center of their strategy. With a proven track record of supporting over 220 startups, we specialize in aligning talent with organizational needs, enhancing employee skills, and transforming employer brands. Our data-driven insights fuel decision-making and provide comprehensive support for both acquisition and being acquired, ensuring you are covered from every angle—360°.

About Our Client:

AI-powered platform that automates large-scale production of static and video marketing creatives, with AI agents, brand compliance and creative workflow management.

What You’ll Be Doing:

• Create the demand generation strategy for channels that you think are most suitable.
• Set up the right measurement, attribution, and tracking to find and fix leaks quickly.
• Craft winning campaigns that generate $1M+ of qualified pipeline each quarter.
• Work with the content and design team to create campaign assets built for conversion.
• Translate product value into messaging that drives demand.
• Work closely with Account Management and Sales to improve campaigns.
• Build reporting that gives real-time visibility into funnel performance.
• Join sales and customer calls to stay close to buyer needs and challenges.
• Be hands-on with the product and operations to know what makes us win and stay ahead.

Metrics you will own

• Marketing-sourced pipeline
• Marketing-influenced pipeline
• Cost per SAL (Sales Accepted Lead) and cost per dollar of pipeline

What We're Looking For

• 8+ years in B2B demand generation.
• Personally owned and hit $3M+ annual qualified pipeline target. $5M+ is a strong plus.
• Can show exactly how the pipeline was generated - channels, spend, conversion, ACV.
• Ran one or more of content, events, paid media, or other demand channels yourself.
• Selling to US CPG brands is a big plus.
• Building and leading a team is a plus.
• Fluent in modern demand generation tools (Ahrefs, Figma / Framer, G2, HubSpot, …).
• Strong copywriting and creative skills.
• Use AI beyond ChatGPT to plan and optimize campaigns.