Demand Generation Manager

XenonStack; Mohali; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

XenonStack is seeking a Demand Generation Manager to build and scale a predictable enterprise pipeline engine for our Agentic AI platforms. This role owns multi-channel campaign strategy, digital execution, performance optimization, and pipeline contribution across awareness, engagement, and conversion stages.

You will work closely with Product Marketing, Sales, and Partnerships to drive measurable revenue impact and enable sales with messaging, assets, and campaign insights.

Qualifications

• 3–6 years in B2B demand generation or growth marketing.
• Proven track record of generating enterprise pipeline.
• Hands-on experience with: LinkedIn Campaign Manager, Google Ads, HubSpot / Salesforce, SEO tools (SEMrush / Ahrefs).
• Strong analytical mindset with comfort in campaign data.
• Experience managing full-funnel campaigns in SaaS.

Responsibilities

• Own quarterly pipeline contribution targets aligned with revenue goals.
• Define ICPs and segment enterprise audiences (CIO, CTO, Head of AI, Security Leaders, etc.).
• Align demand initiatives across multiple product lines (ElixirData, NexaStack AI, XenonStack AI).
• Plan, execute, and optimize campaigns across LinkedIn, Google Ads, field events, and ABM.

Skills

B2B demand gen

Enterprise pipeline

LinkedIn Campaign Manager

Google Ads

HubSpot / Salesforce

SEO tools

Analytics

Full-funnel SaaS

Tools

LinkedIn Campaign Manager

Google Ads

HubSpot

Salesforce

SEMrush

Ahrefs

Job description

XenonStack is a Data and AI Foundry for Agentic Systems, enabling enterprises to design, deploy, operate, and scale intelligent agents across digital and physical environments.

We build enterprise-grade platforms across the full agentic stack:

A unified context layer powering memory, reasoning, grounding, and decision intelligence for AI agents across complex enterprise workflows.

NexaStack AI – Agentic Operating Platform for Physical AI

A cloud-native platform for deploying, orchestrating, observing, and scaling physical AI and agentic workloads with reliability and automation.

XenonStack AI – Agentic AI Platform for Physical Intelligence

An enterprise platform for building, governing, and operating AI agents that automate real-world business processes and physical systems at scale.

Our mission is to accelerate the world’s transition to AI + Human Intelligence by making agentic systems reliable, responsible, secure, and enterprise-ready.

THE OPPORTUNITY

We are seeking a Demand Generation Manager to build and scale a predictable enterprise pipeline engine for our Agentic AI platforms.

This role owns multi-channel campaign strategy, digital execution, performance optimization, and pipeline contribution across awareness, engagement, and conversion stages.

You will work closely with Product Marketing, Sales, and Partnerships to drive measurable revenue impact.

ROLE MISSION

Build and optimize a scalable demand engine that consistently generates qualified enterprise pipeline aligned with ARR growth targets.

KEY RESPONSIBILITIES

• Own quarterly pipeline contribution targets aligned with revenue goals.
  
• Define ICPs and segment enterprise audiences (CIO, CTO, Head of AI, Security Leaders, etc.).
  
• Align demand initiatives across:
  • ElixirData
    
  • NexaStack AI
    
  • XenonStack AI
    

Plan, execute, and optimize campaigns across:

• LinkedIn (paid & organic)
  
• Google Ads (Search, Display, Retargeting)
  
• Field events
  
• Account-Based Marketing (ABM)
  

Ensure messaging consistency and channel synergy.

• Track KPIs including:
  • CTR
    
  • CPL
    
  • MQLs & SQLs
    
  • Pipeline contribution
    
  • Revenue attribution
    
  • ROI
    
• Conduct structured A/B testing across ads, landing pages, and nurture flows.
  
• Improve conversion rates and reduce customer acquisition cost.
  
• Build and maintain performance dashboards (HubSpot, Salesforce, GA4).
  
• Partner with Sales on account mapping and target lists.
  
• Support SDR outbound efforts with campaign-driven air cover.
  
• Build repeatable ABM plays for strategic accounts.
  
• Enable sales with messaging, assets, and campaign insights.
  

Collaborate with Product Marketing to develop:

• Whitepapers & research reports
  
• Landing pages
  
• Industry-specific campaigns
  

Translate complex AI platforms into compelling enterprise messaging.

• Design lead scoring models and lifecycle stages.
  
• Build automated nurture journeys.
  
• Ensure clean CRM data hygiene.
  
• Monitor competitor campaigns and GTM trends.
  
• Support ecosystem and partner-driven campaigns.
  

SKILLS & QUALIFICATIONS

Must-Have

• 3–6 years in B2B demand generation or growth marketing.
  
• Proven track record of generating enterprise pipeline.
  
• Hands-on experience with:
  • LinkedIn Campaign Manager
    
  • Google Ads
    
  • HubSpot / Salesforce
    
  • SEO tools (SEMrush / Ahrefs)
    
• Strong analytical mindset with comfort in campaign data.
  
• Experience managing full-funnel campaigns in SaaS.
  

Good-to-Have

• Experience in AI, cloud, or enterprise technology marketing.
  
• Exposure to ABM strategies.
  
• Understanding of long enterprise sales cycles.
  
• Experience running webinars or industry events.
  

WHAT SUCCESS LOOKS LIKE

• Lower acquisition costs.
  
• Clear revenue attribution to marketing programs.