Marketing Manager – Strategy & Demand Generation

Zoho; Bengaluru Urban; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Ankercloud is seeking a Marketing Manager to own strategy and the demand engine across AI, Data, Cloud, and SaaS offerings. This role requires shaping our go-to-market messaging while building multi-channel programs that drive pipeline and revenue.

You will lead ABM, demand generation, and marketing automation (HubSpot/Marketo), collaborating with sales and partner teams to scale campaigns across EU, APAC, US, and India. Strong storytelling and analytics are essential.

Qualifications

• 6–9 years of B2B marketing experience in Cloud, SaaS, or tech.
• Proven demand generation and pipeline contribution.
• Strong knowledge of ABM and multi‑region marketing.

Responsibilities

• Define go‑to‑market positioning across AI, Data, Cloud and SaaS.
• Build annual marketing plan with budget, channels and calendar.
• Lead content development: whitepapers, case studies, blogs.
• Own EU/APAC/US messaging and partnerships co‑marketing.
• Design multi‑channel demand programs and track funnel metrics.
• Manage marketing automation and ABM programs with sales.

Skills

B2B marketing

Demand generation

Multi-region campaigns

ABM

Marketing automation

HubSpot/Marketo

CRM proficiency

Content marketing

Analytics

Tools

HubSpot

Marketo

CRM tools

Job description

Marketing Manager – Strategy & Demand Generation

Ankercloud is a cloud consulting company that specializes in helping businesses maximize their use of public cloud platforms like AWS and Google Cloud. Our services cover a wide range of cloud solutions, including cloud operations (CloudOps), cost optimization, security, and compliance. We offer AI/ML solutions, with a focus on generative AI, predictive maintenance, and demand forecasting. Additionally, Ankercloud supports the transformation of traditional software into SaaS-based solutions, making it easier for companies to scale and innovate using cloud infrastructure.

We are scaled up from a Small to Medium phase business, We are currently expanding across several locations Globally and one of our recent launches is in the USA.

We cater to small, medium, and large enterprise businesses. Some of our clients include those in manufacturing, fin-tech, retail, healthcare and ed-tech.

We specialize in offering AWS solutions in Big data, Cloud and ML and Artificial intelligence. We have partnered with AWS, Google Cloud and Microsoft Azure.

Job Description

Ankercloud Technologies | ankercloud.com

Generation

Bengaluru, India | Full-Time

About Ankercloud

Ankercloud Technologies is a Premier Cloud Technology Services Provider delivering Engineering Intelligence across AI, Data, Cloud, and Applications. Trusted by 150+ customers across India, APAC, and Europe, we partner with AWS, Google Cloud, and Microsoft Azure to help organizations migrate, modernize, and scale. Our fastest-growing practices today are Agentic AI, GenAI, and Cloud Security - and we're building the team to match that ambition.

Role Overview

We are looking for a Marketing Manager who can own both the strategic narrative and the demand engine. This is a dual‑mandate role: you will shape how Ankercloud is positioned across our AI, Data, and Cloud practices - while simultaneously running the programs that fill the top of the

Key Responsibilities

• Define and execute Ankercloud's go-to-market positioning across our core practices: Agentic AI, GenAI, Cloud Migration, Cloud Security, Data Analytics, SaaS Transformation, and Managed Services
• Build the annual marketing plan aligned to revenue targets - including budget allocation, channel mix, and campaign calendar
• Develop thought leadership content in partnership with technical leaders (whitepapers, solution briefs, case studies, blogs) aligned to Ankercloud's published resources and solutions
• Own brand messaging for EU, APAC, US; ensure consistency across all customer-facing materials and the website
• Drive partner co‑marketing programs across AWS, Google Cloud- leveraging MDF, joint campaigns, and partner summits
• Design and run multi‑channel demand generation programs: paid digital, email, content syndication, events, and webinars
• Own the full‑funnel pipeline metrics: MQL targets, SQL conversion rates, CAC, and contribution to ARR
• Build and optimize marketing automation workflows (HubSpot / Marketo) for lead nurturing and scoring
• Run ABM (Account‑Based Marketing) programs targeting enterprise and mid‑market accounts across verticals including Manufacturing, Healthcare, Financial Services, Mobility, and ISV/Technology
• Work closely with the Pre‑Sales team to create vertical‑specific battle cards, one‑pagers, and campaign assets for each practice area
• Manage digital presence: SEO/SEM, LinkedIn advertising, retargeting, and ankercloud.com
• Co‑coordinate with AWS, GCP partner teams for MDF utilisation, joint campaigns, and partner events
• Own Ankercloud's events strategy - from industry conferences to proprietary roundtables – and measure ROI per event
• Manage Round Table, and e‑book/whitepaper campaigns through the resources hub
• Track, analyse, and report on marketing performance against OKRs on a fortnightly and
• Own the marketing dashboard in CRM and marketing automation platforms
• Provide actionable insights to leadership on channel performance, pipeline contribution, and where to invest next

Demand Generation

• Design and run multi‑channel demand generation programs: paid digital, email, content syndication, events, and webinars
• Own the full‑funnel pipeline metrics: MQL targets, SQL conversion rates, CAC, and contribution to ARR
• Build and optimize marketing automation workflows (HubSpot / Marketo) for lead nurturing and scoring
• Run ABM (Account‑Based Marketing) programs targeting enterprise and mid‑market accounts across verticals including Manufacturing, Healthcare, Financial Services, Mobility, and ISV/Technology
• Work closely with the Pre‑Sales team to create vertical‑specific battle cards, one‑pagers, and campaign assets for each practice area
• Manage digital presence: SEO/SEM, LinkedIn advertising, retargeting, and ankercloud.com

Partnerships & Events

• Co‑coordinate with AWS, GCP partner teams for MDF utilisation, joint campaigns, and partner events
• Own Ankercloud's events strategy - from industry conferences to proprietary roundtables – and measure ROI per event
• Manage Round Table, and e‑book/whitepaper campaigns through the resources hub

Analytics & Reporting

• Track, analyse, and report on marketing performance against OKRs on a fortnightly and
• Own the marketing dashboard in CRM and marketing automation platforms
• Provide actionable insights to leadership on channel performance, pipeline contribution, and where to invest next

What We're Looking For

Experience & Skills

• 6–9 years of B2B marketing experience, with at least 3 years in a Cloud, SaaS, or
• Proven track record of owning demand generation programmes that materially contributed to pipeline and revenue
• Strong understanding of the hyperscaler ecosystem (AWS, GCP); multi‑cloud partner marketing experience is a significant plus
• Hands‑on proficiency with marketing automation (HubSpot preferred), CRM tools, and paid
• Experience running ABM campaigns in close alignment with enterprise sales teams
• Data‑driven mindset: comfortable with funnel analytics, attribution models, and performance
• Excellent written and verbal communication; able to distil complex technical concepts (Agentic AI, cloud security, MLOps) into compelling narratives

Nice to Have

• Experience marketing Agentic AI, GenAI, or ML solutions to enterprise buyers
• Familiarity with APAC or European market dynamics — India, Southeast Asia, DACH
• Prior experience at an AWS, GCP, or Azure partner organization
• Exposure to analyst relations (Gartner, Forrester) or technology PR