Demand Generation Manager

Konverz AI; Gurugram District; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Konverz AI is seeking a Demand Generation Manager to own and scale our lead generation engine across India and Southeast Asia. You will build multi-channel campaigns targeting enterprise HR leaders and drive qualified pipeline.

You will own CRM workflows, outbound cadences, events, and partner initiatives, measure full-funnel metrics, and collaborate with Sales to improve lead quality and conversion rates. Proficiency with email marketing, LinkedIn Ads, and Google Ads is required.

Qualifications

• 3–6 years in B2B SaaS demand generation.
• Hands-on with Email Marketing, LinkedIn Ads, and Google Ads.
• Proficient in CRM automation and lead nurturing.
• Strong data analysis and ability to derive insights.
• Creative thinker with ability to craft high-converting campaigns.

Responsibilities

• Own and scale multi-channel demand campaigns across India and SEA.
• Develop and optimize CRM workflows, scoring, and automation.
• Manage outbound cadences and events, webinars, and partner programs.
• Track full-funnel metrics: MQLs, SQLs, CPL, pipeline influenced.
• Collaborate with Sales/Founders to ensure smooth lead handover and ROI.

Skills

Lead generation

B2B SaaS

Email marketing

LinkedIn Ads

Google Ads

CRM automation

Analytics

A/B testing

Tools

Zoho CRM

Freshworks

HubSpot

Marketo

Job description

We’re building the next generation of AI-powered HR Tech at Konverz.ai and Kognoz, a conversational intelligence platform powered by behavioural science and psycholinguistics. We’re seeking a Demand Generation Manager to own and scale our lead generation engine across India and Southeast Asia.

This role will be responsible for driving qualified pipeline from Website, paid media, CRM workflows, outbound cadences, and events, with a sharp focus on enterprise CHROs, TA, TM and L&D leaders, and HR decision makers. To know more about Konverz AI and Kognoz visit us at www.konverz.ai and www.kognozconsulting.com

Key Responsibilities

• CRM & Marketing Ops: Own Zoho CRM workflows, lead scoring, and automation for segmentation, nurturing, and pipeline visibility.
• Outbound Playbooks: Build and manage outbound cadences (emails + LinkedIn sequences) targeted at CHROs, TA Heads, and L&D leaders.
• Webinar & Event Demand: Partner with ETHR and industry forums to drive registrations, attendance, and follow-up conversions for Events, Round Tables and Podcast
• Analytics & Reporting: Track, measure, and report on full-funnel metrics — impressions, CTR, CPL, MQLs, SQLs, and pipeline influenced.
• Sales Alignment: Work closely with Sales/Founders to ensure smooth lead handover and feedback loops on lead quality.
• Experimentation: Run A/B tests on ads, landing pages, and messaging to continuously improve ROI.
• Campaign Ownership: Plan, execute, and optimize multi-channel campaigns across LinkedIn Ads, Google Ads, retargeting, and partner channels to generate MQLs and demos.

Key KPIs

• Leads: Marketing Qualified Leads (MQLs) per month.
• Cost Efficiency: Optimised demo booking cost
• Pipeline Contribution: Marketing-influenced pipeline - ~50% of revenue goal

Qualifications

• 3–6 years of experience in B2B SaaS demand generation (HR Tech experience is a plus).
• Strong hands-on expertise with Email Marketing, LinkedIn Ads, Google Ads, and CRM automation (Freshworks/HubSpot/Marketo).
• Proficiency in email marketing tools, outbound sequence building, and performance analytics.
• Excellent analytical skills; able to translate numbers into actionable insights.
• Creative mindset with the ability to craft high-converting ad copy and nurture flows.