Demand Generation Specialist

CloudNow Technologies Pvt Ltd.; Chennai District; On-site; INR 600,000 - 800,000; Full time

Job summary

CloudNow Technologies Pvt. Ltd. is seeking a Demand Generation Specialist to drive revenue through targeted outbound campaigns. You will own the lead lifecycle, manage prospect lists, and work closely with the sales team.

The ideal candidate has experience with HubSpot, Email Marketing, and LinkedIn campaigns. Strong analytical skills and proficiency in modern outbound tools are crucial.

This full-time position is based in Chennai, Tamil Nadu, and offers an opportunity to shape the marketing landscape for CloudNow.

Qualifications

• Hands-on experience with HubSpot or any CRM platform for lead management.
• Working knowledge of Apollo and Clay for prospect research.
• Experience managing LinkedIn campaigns including LinkedIn Campaign Manager.

Responsibilities

• Plan and execute outbound demand generation campaigns targeting defined ICPs.
• Build and manage prospect lists using Apollo and Clay.
• Set up and optimise multi-step email sequences on Smartlead.

Skills

HubSpot

Apollo

Clay

LinkedIn Campaign Manager

Email Marketing

Copywriting

Data Analysis

B2B SaaS

Education

Certifications in HubSpot or digital marketing

Tools

Smartlead

CRM software

Job description

CloudNow Technologies Pvt. Ltd. | Full time

Job Description

We are looking for a results-driven Demand Generation Specialist to join the team. In this role, you will own outbound pipeline generation: building targeted prospect lists, running multi-channel email campaigns, and working closely with the sales team to drive qualified pipeline and revenue.

Responsibilities

• Plan and execute outbound demand generation campaigns targeting defined ICPs
• Build and manage prospect lists using Apollo and Clay, including enrichment and segmentation
• Set up and optimise multi-step email sequences on Smartlead, including A/B testing
• Own and manage MQL, SQL, and pipeline metrics and report on campaign contribution to revenue
• Manage the full lead lifecycle in HubSpot: lead capture, scoring, nurturing, stage progression, and handoff to sales
• Develop and maintain email workflows, automation sequences, and drip campaigns in HubSpot
• Collaborate with the sales team on account-based marketing initiatives
• Create and manage campaign content including email copy, landing page copy, and supporting assets across Akku's full product portfolio
• Maintain data hygiene across CRM and outbound tools
• Analyse campaign performance data and present weekly insights, findings, and recommendations
• Manage the company’s LinkedIn page, including organic posts, paid campaigns, and community engagement
• Stay current on outbound tools, AI-assisted prospecting techniques, and B2B demand generation best practices

Experience

• Hands-on experience with HubSpot or any CRM platform for lead management, email marketing, and marketing automation.
• Working knowledge of Apollo and Clay for prospect research, enrichment, and list building.
• Hands‑on experience managing LinkedIn campaigns and company pages including LinkedIn Campaign Manager.
• Proficiency with Smartlead or similar cold email platforms.
• Understanding of email deliverability principles, including SPF, DKIM, and DMARC.
• Strong copywriting skills with the ability to write concise, relevant, and compelling outbound email sequences.
• Strong analytical mindset with the ability to interpret campaign data and iterate quickly.
• Familiarity with ICP definition, persona mapping, and account-based marketing concepts.
• Experience working with B2B SaaS or enterprise technology products is preferred.
• Comfortable working with sales and cross-functional teams.
• Strong attention to detail and ability to manage multiple campaigns simultaneously.

Education

Certifications in HubSpot, digital marketing, or related fields are an added advantage.