Demand Generation Lead

Habilelabs Private Limited; Udaipur District; On-site; INR 1,200,000 - 2,100,000; Full time

Job summary

Habilelabs Private Limited is seeking a Demand Generation Lead to drive and scale the outbound lead generation engine. You’ll lead a team of Demand Generation Executives, own strategy, targets, and CRM discipline, while coaching and executing hands-on campaigns.

The role blends coaching, strategy, and operations to push qualified leads to the BD/sales teams. You’ll refine BANT/GPCT-based qualification, segment markets including US/EU, and build playbooks for cold calling and follow-ups, with a

Qualifications

• 4–7 years in demand generation, inside sales, telemarketing, or lead gen.
• Experience leading or mentoring a calling/ SDR team.
• Strong English communication; experience with international prospects is a plus.

Responsibilities

• Lead, mentor, and manage outbound calling and lead qualification team.
• Own outbound strategy, scripts, and lead qualification criteria; build playbooks and dashboards.
• Collaborate with Marketing and Sales leadership on pipeline forecasting and lead flow.
• Personally handle strategic accounts when needed and ensure smooth handoff to sales.

Skills

Demand Gen

Team leadership

English communication

CRM reporting

Lead scoring

Analytics

Tools

Zoho CRM

Sales engagement tools

Dialers

Outbound automation

Data enrichment tools

Job description

We're looking for a Demand Generation Lead to build, manage, and scale our outbound lead generation engine. You'll own the top of the sales funnel end-to-end - leading a team of Demand Generation Executives who make cold calls and qualify leads - while personally driving strategy, process, targets, and CRM discipline. This is a hands-on leadership role: part coach, part strategist, part operator.

Key Responsibilities

Team Leadership & Coaching

• Lead, mentor, and manage a team of Demand Generation Executives responsible for outbound cold calling and lead qualification.
• Conduct call audits, live call shadowing, and role-plays to continuously improve team pitch quality and objection handling.
• Set individual and team targets for call volume, connect rate, qualified leads, and conversion to meetings/demos; track and report performance.
• Hire, onboard, and train new team members as the team scales.

Strategy & Process Ownership

• Own and continuously refine the outbound calling strategy, scripts, and lead qualification criteria (BANT/GPCT or similar) in line with HabileLabs' service lines (Cloud, AI/ML, Salesforce, DevOps, Web & Mobile Development, Data & BI).
• Segment and prioritize target accounts/industries/geographies (including international markets like US/EU) in collaboration with marketing and leadership.
• Build and maintain playbooks for cold calling, follow-up cadences, and lead handoff to Business Development/Account Executives.
• Identify and evaluate tools (dialers, sales engagement platforms, data enrichment tools) to improve team efficiency.
• Own accurate, disciplined use of Zoho CRM across the team - lead status, activity logging, and reporting.
• Build and maintain dashboards/reports on funnel metrics (calls made, connects, qualified leads, meetings booked, conversion rates) for leadership review.
• Ensure smooth, well-documented handoff of qualified leads to the sales/BD team, with tight feedback loops on lead quality.

Cross-functional Collaboration

• Work closely with Marketing to align on campaigns, target segments, messaging, and lead flow volume.
• Partner with Business Development/Sales leadership on pipeline forecasting and quota planning.
• Share market/prospect feedback with leadership to inform positioning and service packaging.

Individual Contribution

• Personally handle high-priority/strategic accounts or calls when needed, leading by example.

Required Skills & Qualifications

• 4-7 years of experience in demand generation, inside sales, telesales, or lead generation, with at least 1-2 years leading or mentoring a calling/SDR team.
• Proven track record of hitting/exceeding cold-calling and lead qualification targets, ideally in IT services, SaaS, or B2B software consulting.
• Excellent verbal and written communication skills in English; experience engaging international (US/EU) prospects is a strong plus.
• Strong working knowledge of CRM systems (Zoho CRM preferred) - pipeline management, reporting, and dashboard building.
• Familiarity with lead scoring/qualification frameworks (BANT, GPCT, MEDDIC, or similar).
• Data-driven approach - comfortable analyzing funnel metrics and translating them into process improvements.
• Strong coaching and people-management skills; able to motivate a target-driven team.
• Self-starter who can operate both strategically (process, planning) and tactically (getting on calls, solving day-to-day issues).

Good to Have

• Experience generating demand for cloud/AI/Salesforce/DevOps or similar technical service lines.
• Experience with sales engagement tools, dialers, or outbound automation platforms.
• Exposure to ABM (account-based marketing) or outbound campaigns targeting enterprise accounts.
• Prior experience scaling a demand-gen/SDR team from a small base.