ABM/ Demand gen specialist
Konnect Insights
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Job summary
Qualifications
- 6+ years of experience in B2B SaaS with focus on SDR strategy.
- Proven track record in building outbound programs.
- Strong grasp of target account planning and buyer personas.
Responsibilities
- Define SDR and outbound strategy for lead generation.
- Collaborate to segment target markets and align strategies.
- Build processes and training programs for SDR success.
Skills
Education
Tools
Job description
Mumbai Career Level: Mid Career (2+ years of experience) Education: Bachelor's Degree Full time 1 week ago
At Konnect Insights, we are dedicated to transforming customer experience management through our cutting‑edge omnichannel platform powered by social listening, analytics, and reporting.
We’re looking for a strategic leader who can take advantage of the SDR engine and outbound strategy, with a strong focus on Account‑Based Marketing (ABM). This isn’t a role for managing day‑to‑day outreach alone — it’s about designing the machine that creates predictable pipelines from named accounts.
You’ll work closely with Sales, Marketing, and Leadership to define ICPs, build ABM playbooks, set SDR OKRs, and implement systems and workflows to help us win key accounts in GCC, SEA, UK and beyond.
- 6+ years of experience in B2B SaaS, with deep experience in SDR strategy, sales development, or ABM.
- Proven track record of building outbound programs that drive predictable pipeline.
- Strong grasp of target account planning, buyer personas, and modern SDR tech stack.
- Analytical mindset with a bias for action.
- Experience with multi‑region GTM across India, GCC, SEA, or UK.
- Familiarity with N8N workflows, enrichment tools, or low‑code automation.
- Exposure to omni‑channel CX, Martech, or SaaS platforms like Konnect Insights, Sprinklr, or Zendesk.
- Define the overall SDR and outbound strategy to consistently generate high‑intent leads from our ideal customer profile (ICP).
- Work with leadership to segment target markets and align vertical‑specific strategies.
- Own quarterly OKRs for pipeline generated via outbound & ABM channels.
- Design and execute 1:1, 1:few, and 1:many ABM campaigns with marketing and sales.
- Collaborate on industry toolkits, outbound sequences, landing pages, and events targeted at key accounts.
- Use intent signals, firmographic and technographic data to prioritize outreach.
- Build processes, cadences, and training programs for SDR success.
- Collaborate with SDRs to test, refine, and optimize messaging, sequences, and channels (email, LinkedIn, WhatsApp, calls).
- Choose and manage the right tools and workflows (e.g., N8N, Apollo, CRM, SalesIntel, Clay, etc.).
- Track and report key metrics (meetings booked, pipeline created conversion rates).
- Monitor outbound funnel health and optimize based on data and insights.
Negotiable
Salary: Negotiable
Company: Konnectinsights - uKnowva
Role: ABM/ Demand gen specialist
Category: Sales And Marketing
Location: Mumbai, India, Asia
Employment Type: Full time
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