Associate Marketing Manager

KlioTech LLP; Chennai; On-site; INR 2,400,000 - 5,400,000; Full time

Job summary

KlioTech LLP is a dynamic software product development company focused on Specialty Retail solutions. We are seeking an Associate Marketing Manager to own full-funnel B2B demand generation and ABM programs, research-driven campaigns, and data-backed pipeline reporting.

You will lead multi-channel campaigns, mentor a small team, and leverage AI tools to accelerate account research, messaging, and reporting, with close alignment to sales for qualified meetings and pipeline growth.

Qualifications

• 10+ years of B2B marketing experience across market research, marketing operations, and demand generation.
• Experience running ABM, paid media (Google and LinkedIn Ads), event-led, and outbound programs.
• Experience leading or mentoring a small team.
• Hands-on experience with a CRM and marketing automation platform (HubSpot, Salesforce, or Active Campaign).
• Working knowledge of AI tools for marketing research, content, and personalization.
• Strong analytical, communication, and stakeholder management skills.

Responsibilities

• Plan and run integrated multi-channel demand generation programs: ABM, paid media, SEO, outbound, and event-led campaigns.
• Generate a consistent flow of qualified sales meetings through industry events and paid channels.
• Lead and mentor junior researchers and marketers on target-account research, list building, and campaign execution.
• Build and manage an intent and ABM targeting engine to prioritize in-market accounts.
• Manage lead scoring, routing, and nurture workflows, and keep CRM data clean through de-duplication and enrichment.
• Deliver monthly MQL > SQL > pipeline funnel reports to marketing and sales leadership.
• Work closely with sales to align on lead quality, account priorities, and follow-up.
• Use generative AI tools for account research, persona-based messaging, content drafts, and reporting to speed up campaigns.
• Manage SEO and website optimization to support inbound lead generation.
• Evaluate and maintain the martech stack.

Skills

B2B demand generation

ABM strategy

Campaign execution

Data analysis

Tools

HubSpot

Salesforce

ActiveCampaign

Job description

Job Summary:

KlioTech LLP is a dynamic and innovative software product development company with over two decades of expertise in Specialty Retail technology. We build custom software solutions: Point of Sale, inventory management, ecommerce, AI enablement, third-party integrations, and business intelligence exclusively for the retail domain. Our work across diverse specialty retail segments has earned us a strong reputation for domain expertise and delivery excellence. As a member of NASSCOM Chennai, we are committed to the highest standards of quality and professionalism.

We are expanding our direct-to-market presence with medium to large Specialty Retail businesses across the USA, Canada, UK, Europe, and Australia.

About the Role

We are looking for an Associate Marketing Manager to lead our B2B demand generation and account-based marketing programs. This candidate is expected to independently own the full funnel, from target-account research and campaigns through to qualified sales meetings and pipeline reporting. The role suits someone with a strong research and data foundation and disciplined campaign execution, who is comfortable using AI tools in daily work.

Key Responsibilities

• Plan and run integrated multi-channel demand generation programs: ABM, paid media (Google and LinkedIn Ads), SEO, outbound, and event-led campaigns.
• Generate a consistent flow of qualified sales meetings through industry events and paid channels.
• Lead and mentor junior researchers and marketers on target-account research, list building, and campaign execution.
• Build and manage an intent and ABM targeting engine. It should combine visitor identification, ABM signals, and sales intelligence data to prioritize in-market accounts for sales.
• Manage lead scoring, routing, and nurture workflows, and keep CRM data clean through de-duplication, enrichment, and email validation.
• Deliver monthly MQL > SQL > pipeline funnel reports to marketing and sales leadership.
• Work closely with sales to align on lead quality, account priorities, and follow-up.
• Use generative AI tools (Claude, Chat GPT) for account research, persona-based messaging, content drafts, and reporting, to cut manual effort and speed up campaign launches.
• Manage SEO and website optimization to support inbound lead generation.
• Evaluate and maintain the martech stack.

Required Qualifications

• 10+ years of B2B marketing experience across market research, marketing operations, and demand generation, preferably in IT services or technology companies targeting USA, Canada, UK, Europe, and Australia.
• Proven experience running ABM, paid media (Google and LinkedIn Ads), event-led, and outbound programs.
• Experience leading or mentoring a small team.
• Hands-on experience with a CRM and marketing automation platform (HubSpot, Salesforce, or Active Campaign).
• Experience with funnel analytics and reporting that sales and leadership trust.
• Working knowledge of AI tools for marketing research, content, and personalization.
• Strong analytical, communication, and stakeholder management skills.

Core Competencies

B2B demand generation, account-based marketing, marketing operations and automation, lead scoring and nurture, funnel analytics, paid media, SEO, intent data, CRM governance, sales and marketing alignment, team leadership, and AI-enabled marketing.