Demand Generation Executive

Content Whale; Mumbai; On-site; INR 279,000 - 469,000; Full time

Benefits offered by this job

Diverse client projects

Professional growth opportunities

Collaborative work environment

Job summary

Content Whale is seeking a Lead Generation Executive to drive LinkedIn-based prospecting campaigns for diverse clients. You will assemble targeted databases, identify decision-makers, and verify data to support outbound outreach.

The role emphasizes research rigor, accuracy, and collaboration with cross-functional teams to meet campaign goals. Bachelor’s degree preferred, with 1–3 years in related work and strong Excel/Sheets skills.

Qualifications

• Experience in lead generation or prospect research (1–3 years preferred).
• Familiarity with LinkedIn and professional prospecting techniques.
• Knowledge of LinkedIn Sales Navigator is an advantage.
• Good research and data organization skills.
• Proficiency in Google Sheets or Microsoft Excel.
• Ability to translate client targeting criteria into prospect lists.
• Strong written communication and coordination skills.
• Ability to manage multiple client projects and meet deadlines.

Responsibilities

• Understand client business, ICP, and lead gen requirements.
• Research and identify potential prospects using LinkedIn, Sales Navigator, websites, and directories.
• Build targeted lead lists by industry, size, location, and seniority.
• Identify decision-makers and relevant roles per campaign.
• Collect and verify prospect details: names, positions, company, LinkedIn URLs, emails.
• Ensure accuracy and completeness of databases before sharing with teams/clients.
• Execute client-specific lead research tasks within timelines and quality standards.
• Maintain and update lead databases, trackers, and CRM records.
• Remove duplicates and outdated entries to maintain quality.
• Coordinate with LinkedIn Services and content teams for campaign requirements.
• Track output, report progress, and incorporate feedback.

Skills

Lead generation

Prospect research

Data research

Google Sheets

Attention to detail

Communication

Education

Bachelor's degree (any discipline)

Tools

LinkedIn

LinkedIn Sales Navigator

CRM tools

Job description

Job Title: Lead Generation Executive – LinkedIn Authority Services

Employment Type: Full-Time

Department: Business Development

Job Summary

We are looking for a detail-oriented and research-driven Lead Generation Executive to support lead generation campaigns for our clients availing LinkedIn Services. The candidate will be responsible for identifying, researching, and compiling relevant prospects based on each client's target audience, industry, geography, and business requirements.The role involves building targeted prospect databases, researching decision-makers, maintaining accurate lead information, and supporting client-specific outreach and lead generation activities.

Key Responsibilities

• Understand each client's business, target audience, ideal customer profile (ICP), and lead generation requirements.
• Research and identify potential prospects using LinkedIn, LinkedIn Sales Navigator, company websites, online directories, and other relevant platforms.
• Build targeted lead lists based on industry, company size, job title, location, seniority, and other client-specific criteria.
• Identify relevant decision-makers, founders, CXOs, business owners, and professionals according to campaign requirements.
• Collect and verify prospect information, including names, designations, company details, LinkedIn profile URLs, business email addresses, and other relevant data, where available.
• Ensure the accuracy, relevance, and completeness of prospect databases before sharing them with the internal team or clients.
• Execute client-specific lead research and prospecting tasks within agreed timelines and quality standards.
• Maintain and update lead databases, trackers, and CRM records.
• Remove duplicate, irrelevant, and outdated entries to maintain database quality.
• Coordinate with the LinkedIn Services and content teams to understand campaign requirements and delivery expectations.
• Track lead generation output, report progress, and incorporate feedback to improve the quality of future lead lists.
• Maintain the confidentiality of client information and comply with applicable data protection requirements.

Requirements

• 1–3 years of experience in lead generation, prospect research, data research, or a similar role is preferred.
• Familiarity with LinkedIn and professional prospecting techniques.
• Knowledge of LinkedIn Sales Navigator and lead research tools is an advantage.
• Good research, data organization, and attention-to-detail skills.
• Proficiency in Google Sheets or Microsoft Excel.
• Ability to understand client-specific targeting criteria and translate them into relevant prospect lists.
• Good written communication and coordination skills.
• Ability to manage multiple client projects and meet deadlines.
• A quality-focused, organized, and process-driven approach to work.

Preferred Qualifications

• Graduate in any discipline; preferably in Business Administration, Marketing, or Communications.
• Prior experience in B2B lead generation, LinkedIn outreach, or email marketing is an advantage.
• Familiarity with LinkedIn Sales Navigator, CRM tools, and lead research platforms is preferred.

What We Offer

• Opportunity to work on diverse client projects across industries.
• Hands-on experience in LinkedIn prospecting and B2B outreach campaigns.
• Opportunities to develop research, communication, and campaign management skills.
• Collaborative work environment with opportunities for professional growth.