Demand Generation Manager

Spektra Systems; Bengaluru; On-site; INR 800,000 - 1,500,000; Full time

Job summary

Spektra Systems is seeking a Demand Generation Manager to lead CloudLabs' growth initiatives from Bangalore, India. This remote role is set to transition onsite and requires expertise in managing demand generation engines across various marketing channels.

The ideal candidate will have over 4 years of experience in B2B demand generation within SaaS or related fields. Responsibilities include managing the marketing automation process, optimizing the sales pipeline, and reporting on marketing performance.

Qualifications

• 4+ years in B2B demand generation or growth marketing, ideally in SaaS.
• Hands-on expertise with marketing automation platforms and performance analytics.
• Proven pipeline contribution with metrics.

Responsibilities

• Own the demand generation engine across multiple channels.
• Manage the MQL-to-SQL funnel and coordinate with sales.
• Design and execute campaigns across buyer groups.
• Report and optimize based on channel performance.

Skills

B2B demand generation

Growth marketing

Marketing automation (HubSpot)

Paid media

Performance analytics

Tools

HubSpot

Job description

Spektra Systems LLC | Experienced professionals

Currently remote but may transition to onsite in Future -Bangalore-based candidates preferred

Spektra Systems is looking for a Demand Generation Manager to fuel CloudLabs' next phase of growth. You will build and run the demand engine that turns CloudLabs' expanding market presence into a consistent flow of qualified pipeline - owning the full journey from awareness through to sales-ready opportunity.

Primary responsibilities:

• Own the demand generation engine across paid search and social, SEO, content distribution, webinars, and lifecycle nurture programmes.
• Carry marketing-sourced pipeline targets and own the MQL-to-SQL funnel, including the handoff process and SLAs with the sales team.
• Build and manage marketing automation, lead scoring, and routing in HubSpot.
• Design and execute segment-specific campaigns across CloudLabs' buyer groups: training providers, ISVs, system integrators, enterprise, and education.
• Report on CAC, pipeline contribution, and channel ROI — and continuously optimise spend based on what's working.
• Partner closely with Product Marketing on messaging and with Sales on lead quality standards.

Requirements

What you bring:

• 4+ years in B2B demand generation or growth marketing, ideally in SaaS or a technical/IT training-adjacent space.
• Hands-on expertise with marketing automation platforms (HubSpot preferred), paid media, and performance analytics.
• Proven pipeline contribution — be ready to talk numbers.
• A test-and-learn mindset with a strong command of funnel metrics.

Nice to have:

• Experience marketing to technical buyers or within the Microsoft partner and cloud ecosystem.

Note: Please apply if you're attracted to a dynamic, high-growth environment where you're actively involved in shaping customer outcomes and driving business growth. Responsibilities and expected skills are subject to level and years of experience.