Digital Marketing Manager - Demand

Uplers; India; On-site; INR 800,000 - 1,200,000; Full time

Job summary

A digital marketing firm in India is seeking a Mid-Senior level candidate to manage marketing campaigns and generate high-quality leads. The role involves planning and executing various digital marketing strategies while leading a team to achieve campaign goals. Strong analytical and communication skills are essential. This is a full-time position in the marketing department.

Qualifications

• Experience in planning and executing digital marketing campaigns.
• Strong analytical skills to evaluate customer experiences.
• Proven ability to drive end-to-end marketing campaigns.

Responsibilities

• Plan and execute various digital marketing campaigns.
• Drive SQLs for service vertical and collaborate with sales.
• Lead a team of digital marketing executives.

Skills

Campaign management

Written communication

Lead generation

Market research

Team-building

Job description

We are hiring a candidate who will be responsible for bringing high-quality Sales Qualified Leads (SQLs) and maintaining the brand’s online presence by working on various marketing campaigns.

Key Responsibilities:

• Planning and executing digital marketing campaigns, including but not limited to web, SEO, SEM, email, social media, marketing automation and display advertising.
• Driving SQLs for a service vertical and work closely with sales team for closing deals.
• Building and maintaining our social media presence across all digital channels.
• Measuring and reporting on the performance of digital marketing campaigns against goals (ROI and KPIs).
• Identifying trends and insights, and optimizing spend and performance based on the insights.
• Brainstorming new and creative growth strategies.
• Collaborating with internal teams to create necessary landing pages, assets and creatives to optimize user experience.
• Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrumenting conversion points and optimizing user funnels.
• Driving collaborations for business growth.
• Evaluating emerging technologies. Providing thought leadership and perspective for adoption where appropriate.
• Lead a team of digital marketing and lead generation executives to achieve monthly and quarterly goals.

Skills:

• Handling end-to-end campaign management.
• Should have good written communication, research, and team-building skills.
• Ability to drive marketing campaigns end-to-end.
• Coordination with cross-functional teams to drive results.
• Lead generation – develop and implement campaigns for traffic & leads.
• Develop and maintain a network of relationships with key stakeholders.
• Market research and competitor mapping for better positioning of services.

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing

Industries: Marketing Services and Internet Marketplace Platforms