Demand Generation

RAAPID, Inc.; Ahmedabad District; On-site; INR 1,500,000 - 2,500,000; Full time

Benefits offered by this job

Competitive compensation

Global exposure

Comprehensive benefits

Growth-oriented environment

Job summary

RAAPID, Inc. is a leading healthtech innovator focused on AI-enabled risk adjustment and revenue optimization. We are seeking a hands-on Demand Generation professional to drive pipeline growth and revenue acceleration through data-driven programs.

The role partners with Sales, Product, and Leadership to own end-to-end campaigns across email, paid media, webinars, events, ABM, and content syndication, while optimizing CRM and marketing automation platforms for measurable impact.

Qualifications

• 5+ years in demand generation, growth marketing, or performance marketing (B2B preferred).
• Proven track record of driving pipeline and revenue impact through marketing programs.
• Hands-on experience with marketing automation and CRM platforms.
• Strong understanding of B2B funnel management and lead lifecycle processes.
• Experience working with sales teams in a revenue-driven environment.

Responsibilities

• Own and execute end-to-end demand generation strategy aligned with revenue and growth objectives.
• Drive lead acquisition, MQL and SQL generation through multi-channel campaigns including email, paid media, webinars, events, ABM, and content syndication.
• Partner closely with Sales to align on ICPs, target accounts, pipeline goals, and conversion metrics.
• Manage lead lifecycle including lead scoring, nurturing, routing, and funnel optimization.
• Collaborate with product and content teams to develop messaging and campaign assets.
• Track, analyze, and report on campaign performance using metrics like CPL, CAC, MQL-to-SQL, pipeline contribution, ROI.
• Optimize marketing automation and CRM platforms (HubSpot, Marketo, Salesforce or similar).
• Run A/B tests and experiments to improve campaign effectiveness and demand conversion.
• Support go-to-market initiatives for new product launches and feature rollouts.
• Ensure tight alignment between marketing programs and business growth priorities.

Skills

Marketing automation

CRM platforms

Campaign analytics

Lead scoring

Paid media

Education

Bachelor’s degree in Marketing or related field

Tools

HubSpot

Marketo

Pardot

Salesforce

Job description

RAAPID is a leading healthcare technology innovator specializing in AI-enabled risk adjustment solutions. Funded by Microsoft and Great Place to Work-certified organizations, we serve payers, healthcare providers, and support organizations with cutting-edge technology solutions that optimize revenue, ensure compliance, and reduce administrative costs.

Why RAAPID?

Backed by Microsoft: Proudly funded by M12, Microsoft's venture fund, validating our technology innovation and market potential

Industry Pioneer: Leveraging state-of-the-art artificial intelligence, machine learning, vision AI, and knowledge graphs to transform healthcare operations

Strong Foundation: Built on four key pillars - Trust, Technical Competence, Stability, and Technical Innovation

Recognition: Proud recipient of HITRUST certification, demonstrating our commitment to security and compliance

Culture: Certified Great Place to Work, reflecting our dedication to employee satisfaction and professional growth

Mission-Driven: Focused on revolutionizing value-based healthcare through customizable, AI-powered solutions

Global Presence: Headquartered in Louisville, Kentucky, with a robust team of over 100 employees across the US and India.

Position Overview

We are seeking a hands-on Demand Generation professional who will be responsible for driving pipeline growth, lead acquisition, and revenue acceleration through integrated, data-driven marketing programs. This role will play a critical part in scaling RAAPID’s go-to-market efforts, working closely with Sales, Product, and Leadership teams.

• Own and execute end-to-end demand generation strategy aligned with revenue and growth objectives
• Drive lead acquisition, MQL and SQL generation through multi-channel campaigns including email, paid media, webinars, events, ABM, and content syndication
• Partner closely with Sales to align on ICPs, target accounts, pipeline goals, and conversion metrics
• Manage lead lifecycle including lead scoring, nurturing, routing, and funnel optimization
• Collaborate with product and content teams to develop compelling messaging and campaign assets
• Track, analyze, and report on campaign performance using metrics such as CPL, CAC, MQL-to-SQL conversion, pipeline contribution, and ROI
• Optimize marketing automation and CRM platforms (HubSpot, Marketo, Salesforce or similar)
• Run A/B tests and continuous experiments to improve campaign effectiveness and demand conversion
• Support go-to-market initiatives for new product launches and feature rollouts
• Ensure tight alignment between marketing programs and business growth priorities

Technical Skills

• Marketing automation tools (HubSpot, Marketo, Pardot, or similar)
• CRM platforms (Salesforce or equivalent)
• Campaign analytics and performance reporting
• Lead scoring, nurturing, and attribution models
• Paid media platforms and marketing technology stack management

Growth Potential

This role offers the opportunity to grow into a senior demand generation or marketing leadership position. The ideal candidate will demonstrate:

• Strong ownership mindset and execution excellence
• Ability to scale demand programs with business growth
• Strategic thinking combined with hands-on execution
• Cross-functional leadership and collaboration skills

• 5+ years of experience in demand generation, growth marketing, or performance marketing (B2B preferred)
• Proven track record of driving pipeline and revenue impact through marketing programs
• Hands-on experience with marketing automation and CRM platforms
• Strong understanding of B2B funnel management and lead lifecycle processes
• Bachelor’s degree in Marketing, Business, or a related field
• Experience working with sales teams in a revenue-driven environment

Preferred Qualifications

• Experience in healthcare technology, SaaS, or enterprise B2B organizations
• Exposure to US or global markets
• Experience with account-based marketing (ABM) strategies
• Strong analytical mindset with experience in data-driven decision making
• Familiarity with AI, healthcare, or compliance-driven industries

• Competitive compensation package
• Opportunity to build and scale demand generation for a high-growth healthcare technology company
• Exposure to global markets and leadership teams
• Comprehensive benefits package
• Collaborative, innovative, and growth-oriented work environment

The ideal candidate will combine strong demand generation expertise with a passion for building scalable growth engines in a fast-paced healthcare technology environment, while maintaining a hands-on and results-driven approach.