Digital Marketing Lead

Raapid; Ahmedabad District; On-site; INR 8,646,000 - 11,527,000; Full time

Benefits offered by this job

Health insurance

Professional development opportunities

Job summary

RAAPID is seeking a hands-on Digital Marketing Lead to steer the company's AI-powered risk-adjustment initiatives. You will own SEO, paid media, content strategy, and multi-channel demand generation focused on healthcare buyers.

In this role, you will optimize the funnel from awareness to qualified leads, lead cross-functional campaigns, and partner with Product Marketing to align messaging. A Great Place to Work-certified culture and global growth await.

Qualifications

• 6+ years in digital/performance marketing or demand generation.
• Experience with SEO and emerging AEO/GEO (AI-search optimization).
• Proven track record in B2B lead generation via LinkedIn Ads and paid social.

Responsibilities

• Own RAAPID's digital lead-generation engine across SEO, PPC, and content.
• Manage LinkedIn ads and paid social campaigns for ABM target accounts.
• Build and optimize content distribution and landing pages for conversion.
• Measure funnel metrics and drive optimization experiments.

Skills

Digital marketing

Performance marketing

Lead generation

B2B SaaS

SEO

AEO/GEO

LinkedIn Ads

Paid search

Tools

GA4

Google Ads

LinkedIn Campaign Manager

Ahrefs

Semrush

Google Search Console

Job description

RAAPID is a leading healthcare technology innovator specializing in AI-enabled risk adjustment solutions. Funded by Microsoft and Great Place to Work-certified organization, we serve payers, healthcare providers, and support organizations with cutting-edge technology solutions that optimize revenue, ensure compliance, and reduce administrative costs.

Why RAAPID?

• Backed by Microsoft: Proudly funded by M12, Microsoft's venture fund, validating our technology innovation and market potential
• Industry Pioneer: Leveraging state-of-the-art artificial intelligence, machine learning, vision AI, and knowledge graphs to transform healthcare operations
• Strong Foundation: Built on four key pillars - Trust, Technical Competence, Stability, and Technical Innovation
• Recognition: Proud recipient of HITRUST certification, demonstrating our commitment to security and compliance
• Culture: Certified Great Place to Work, reflecting our dedication to employee satisfaction and professional growth
• Mission-Driven: Focused on revolutionizing value-based healthcare through customizable, AI-powered solutions
• Global Presence: Headquartered in Louisville, Kentucky, with a robust team of over 100 employees across the US and India.

The Digital Marketing Lead owns RAAPID's digital lead-generation engine - turning search, paid media, and content into a qualified pipeline. You will run SEO/AEO/GEO, content-driven PPC, LinkedIn advertising, content distribution, and an in-house content studio, all toward a single goal: drive high-intent inbound leads from RAAPID's priority healthcare buyers.

This is a hands-on, performance-oriented role for a builder who blends channel expertise, content sense, and a relentless focus on conversion and cost-per-lead.

SEO, AEO & GEO - Organic & AI Search:

• Own RAAPID's organic search strategy across technical SEO, on-page, and content - growing rankings and qualified organic traffic for risk-adjustment, HCC, RADV, and value-based-care topics.
• Lead Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) - structure content to win featured snippets, "People Also Ask," and citations in AI search (Google AI Overviews, ChatGPT, Perplexity).
• Build and maintain topic clusters, pillar pages, and schema markup that establish RAAPID as the authoritative source in the category.
• Monitor algorithm shifts, AI-search trends, and competitor visibility; adjust strategy to protect and grow share of voice.
• PPC & Content-Driven Paid Demand Generation:
• Plan and run paid search (Google Ads) and content-driven lead-gen campaigns - gated assets, lead magnets, and high-intent keywords - optimized for cost-per-lead and pipeline.
• Manage budgets, bidding, audiences, and creative testing across channels; continuously improve CAC and conversion.
• Build and optimize landing pages, forms, and conversion paths in partnership with Marketing Ops.

LinkedIn Ads & Paid Social:

• Own LinkedIn advertising - sponsored content, thought-leadership/document ads, and lead-gen forms - aligned to ABM target accounts and personas (CFO, CMO, CIO, RA Director).
• Run account- and persona-based paid programs that feed sales pipeline; coordinate with Product Marketing on messaging and with Sales on target lists.

Content Distribution & Syndication:

• Build a multi-channel distribution engine - email, syndication, partnerships, organic/paid social, and retargeting - to amplify reach and recycle content for maximum ROI.
• Manage content syndication vendors and co-marketing/partner channels to extend qualified reach into target accounts.

Content Studio:

• Run RAAPID's content studio - the production engine for conversion-focused assets (blogs, landing pages, lead magnets, infographics, short-form video) - in collaboration with the existing brand and marcomm team.
• Maintain an editorial and production calendar tied to demand goals; ensure every asset is SEO/GEO-optimized and conversion-ready.
• Partner with Product Marketing and Brand & MarComm to keep messaging sharp and brand voice consistent.

Measurement & Optimization:

• Own digital funnel metrics - traffic, MQLs, cost-per-lead, conversion rates, and pipeline contribution by channel.
• Report performance and run continuous experimentation (A/B tests, channel mix, creative) to improve efficiency and lead quality.

• 6+ years in digital/performance marketing or demand generation at a B2B SaaS or enterprise software company, with ownership of a lead or pipeline number.
• Hands-on expertise in SEO plus emerging AEO/GEO (AI-search optimization), and paid search / PPC.
• Proven experience running LinkedIn Ads and paid social for B2B lead generation.
• Strong grasp of content-driven demand generation, landing-page/CRO, and marketing analytics (GA4, Search Console, ad platforms).
• Experience managing content production (in-house or agency/freelance) and multi-channel distribution.

Preferred Qualifications:

• Experience marketing in healthcare, risk adjustment, or value-based care.
• Familiarity with marketing automation/CRM (Marketo/HubSpot, Salesforce) and ABM platforms (e.g., 6sense).
• Experience with AI tools for content production, optimization, and campaign workflows.

Technical Skills:

• SEO/GEO tooling (e.g., Ahrefs / Semrush, Google Search Console, schema), and GA4.
• Google Ads and LinkedIn Campaign Manager; paid social and retargeting platforms.
• CMS, landing-page builders, and marketing automation / CRM.

• Competitive compensation package with performance-based incentives.
• Opportunity to shape the future of a high-growth AI company and work closely with executive leadership.
• Collaborative and innovative work environment within a Great Place to Work-certified culture.
• Comprehensive health insurance and professional development opportunities.