D2C Junior performance marketing executive (upto 20k)

Beyond Border Consultants; Delhi; On-site; INR 1,200,000 - 2,100,000; Full time

Benefits offered by this job

On-site collaborative workspace

Performance-linked bonuses

Rapid promotion tracks

Weekly knowledge-sharing sessions

Job summary

Beyond Border Consultants is seeking a results-driven Growth Marketing Specialist to lead paid campaigns across Meta, Google, and emerging platforms in India. You will manage budgets, optimize ROAS, and partner with creative teams to test and optimize ad copy, visuals, and landing pages.

You will build precise audiences, implement UTMs, and generate dashboards that inform strategy. A strong focus on performance metrics and staying ahead of platform changes is essential for success.

Qualifications

• Experience running paid campaigns across Meta and Google platforms.
• Strong understanding of attribution, ROAS, CPC, and conversion metrics.
• Experience with A/B testing and landing page optimization.

Responsibilities

• Plan, launch, and optimize paid campaigns across Meta, Google Ads, and emerging platforms.
• Monitor daily performance metrics and adjust bids, budgets, and creatives to hit KPIs.
• Build audience segments using platform tools and UTM tracking for accurate attribution.
• Collaborate with creative teams to test ad copy and visuals for higher conversion rates.
• Prepare daily/weekly dashboards and share insights with actionable recommendations.
• Stay updated on platform shifts and D2C marketing trends to maintain competitive edge.

Skills

Meta Ads Manager

Google Ads

UTM Tracking

Facebook Pixel

Google Analytics 4

A/B Testing

Tools

TikTok Ads

Shopify Analytics

Basic SQL

Job description

About the Opportunity

A fast-scaling D2C (Direct-to-Consumer) growth consultancy in India, we partner with emerging and established consumer brands to scale acquisition, retention, and lifetime value through data-driven performance marketing. Our team builds hyper-targeted campaigns across Meta, Google, and emerging social platforms — turning insights into conversion engines that drive measurable ROI. We operate with agility, obsession for metrics, and a relentless focus on growth.

Role & Responsibilities

• Plan, launch, and optimize paid campaigns across Meta (Facebook & Instagram), Google Ads, and emerging platforms like Snapchat or Pinterest.
• Monitor daily performance metrics (ROAS, CPC, CTR, CAC) and make real-time bid, budget, and creative adjustments to hit KPIs.
• Build audience segments using native platform tools (Custom Audiences, Lookalikes) and UTM-tagged links for granular campaign attribution.
• Collaborate with creative teams to A/B test ad copy, visuals, and landing pages — driving incremental gains in conversion rate and engagement.
• Prepare daily/weekly performance dashboards and present insights to internal stakeholders with clear actionable recommendations.
• Stay ahead of platform algorithm shifts, policy updates, and emerging D2C marketing trends to maintain competitive edge.

Skills & Qualifications

Must-Have

• Meta Ads Manager
• Google Ads
• UTM Tracking
• Facebook Pixel
• Google Analytics 4
• A/B Testing

Preferred

• TikTok Ads
• Shopify Analytics
• Basic SQL

Benefits & Culture Highlights

• On-site collaborative workspace in a growing D2C-focused team — ideal for hands-on learners and growth hackers.
• Performance-linked bonuses and rapid promotion tracks for high-impact contributors.
• Weekly knowledge-sharing sessions with senior growth marketers and direct exposure to real brand P&Ls.