D2C growth lead - Founders Office

Porcellia; Bengaluru; On-site; INR 3,000,000 - 6,000,000; Full time

Job summary

Porcellia is seeking a Growth Lead to consolidate high-value growth thinking from the Founder and across accounts, then inject it company-wide. You’ll build scalable systems, diagnose patterns, and drive adoption across multiple D2C brands. AI will be a core driver, used to summarize learnings and generate playbooks.

You’ll measure success by faster transfer of strategies, fewer repeated mistakes, and broader growth-framework adoption across the portfolio.

Qualifications

• 5+ years in D2C growth, performance marketing, or growth consulting.
• Experience across multiple brands, not one.
• Working fluency across the D2C stack: Meta, Google, influencer, email, WhatsApp, CRO, retention, funnel analytics, AOV/LTV, CAC/ROAS/MER, unit economics, forecasting, P&L fundamentals.

Responsibilities

• Transfer learning across the portfolio by capturing what works and applying it across brands.
• Operationalise the Founder’s innovation into repeatable systems, train teams, and drive adoption.
• Own the growth operating system: frameworks, audits, diagnosis methods, experiments, playbooks, SOPs.

Skills

D2C growth

Performance marketing

Growth consulting

AI workflow design

Cross-brand strategy

Tools

Meta Ads

Google Ads

CRO tools

Job description

We run growth for a portfolio of fast-growing D2C brands — skincare, beauty, apparel, lifestyle, wellness, food. Multiple Growth Leads, each owning several brands.

That structure creates a leak.

When one Growth Lead cracks something, how fast does it reach every other brand it could work on? When one client hits a problem, how do we know it isn't quietly forming in four other accounts? When the Founder builds a new framework, how does it get out of his head and into how the company operates?

Right now, too slowly. That's the job.

The mandate

You are not another Growth Lead. You take the highest-value growth thinking emerging from the Founder, from individual Growth Leads, and from individual accounts — and you inject it across the organisation.

Two responsibilities:

1. Transfer learning across the portfolio

When something works, you establish what worked, why, whether it's replicable, which brands it applies to, how it needs adapting, who implements it, whether they actually did, and what it produced. When something breaks in one account, you find out whether it's forming elsewhere.

2. Operationalise the Founder's innovation

The Founder develops new frameworks by applying them to a specific brand. You learn that thinking deeply enough to take it beyond that brand — extract the principle, convert it into a repeatable system, document it, train Growth Leads on it, drive adoption, measure impact.

The goal is that the Founder's best thinking stops depending on the Founder being personally present in every account.

What you'll own

• The growth operating system — frameworks, audit processes, diagnosis methods, experimentation structures, prioritisation systems, playbooks, SOPs
• Cross-portfolio knowledge transfer — winning strategies worth replicating, failed experiments worth not repeating, bottlenecks showing up in more than one place
• Growth Lead enablement — making the people executing significantly better at diagnosing, prioritising and thinking strategically

The question you'll ask constantly: if we solved this once, why is anyone solving it from scratch again?

AI is core to this role

Not a productivity tool — part of the operating system. We expect aggressive, sophisticated use of AI for pattern-finding across accounts, summarising learnings, building playbooks, generating hypotheses, analysing performance data, and building internal tools and workflows. We want someone who actively experiments with new tooling and finds leverage the rest of the team hasn't.

What we're looking for

• 5+ years in D2C growth, performance marketing, or growth consulting
• Experience across multiple brands, not one
• Working fluency across the D2C stack: Meta, Google, influencer, email, WhatsApp, CRO, retention, funnel analytics, AOV/LTV, CAC/ROAS/MER, unit economics, forecasting, P&L fundamentals
• Systems thinking — you see one event and ask whether it's a pattern
• Exceptional at learning something complex and teaching it simply
• Able to challenge people constructively and drive adoption without hierarchy

You should be able to move between a client account, a spreadsheet, a strategy session with the Founder, an AI workflow, and a company-wide operating framework.

How you'll be measured

Speed of transfer of successful strategies. Reduction in duplicated mistakes. Number of Founder-led innovations actually operationalised and adopted. Adoption and quality of growth frameworks. AI workflows shipped and the manual work they removed. Systemic problems identified and solved.

Not the growth of one portfolio — the growth capability of the company.