Growth Head

Qrata; Mumbai; On-site; INR 1,800,000 - 3,400,000; Full time

Job summary

Qrata in Mumbai is seeking a hands-on growth operator to own the paid demand engine across D2C, Q-com and marketplaces. You will manage the full funnel—from content strategy to A/B testing—and own the acquisition P&L end-to-end.

You will collaborate with content, design and tech teams to implement website changes that lift metrics from landing to conversion, plan campaigns across Meta, Google, Amazon and Q‑com, and define clear measurement cadences.

Qualifications

• 3–6 years in performance marketing, with at least 2 years in a D2C brand.
• Proven track record of structured experimentation across creatives and landing pages.
• Knowledge of GA4 and retention marketing tools.
• High ownership, structured thinking, and the ability to move between strategy and execution.

Responsibilities

• Understand customer behaviour & briefing for creative ad assets – formats, hooks, angles & payoffs
• Create a structured creative testing & measurement funnel
• Plan, launch, and scale campaigns across Meta, Google, Amazon & Q-com platforms; define metrics and review cadence
• Work with content, design & tech teams to make changes on the website that improve metrics across the acquisition funnel – from landing to conversion
• Track audience demographics, quality & retention linked to creative performance

Skills

Performance marketing

D2C marketing

Structured experimentation

Ownership

Tools

GA4

Job description

We are looking for a hands‑on growth operator to own the entire paid demand

engine across D2C, Q-com and marketplaces. You will manage the full funnel - working on

content strategy, testing communication angles & formats in a structured manner, setting up

campaigns & running A/B tests. You will own the acquisition P&L end-to-end and will be

expected to take independent ownership of problems from diagnosis to closure.

Responsibilities

• Understand customer behaviour & own briefing for creative ad assets – formats, hooks, angles & payoffs
• Create a structured creative testing & measurement funnel
• Plan, launch, and scale campaigns across Meta, Google, Amazon & Q-com platforms; define metrics and review cadence
• Work with content, design & tech teams to make changes on the website that improve metrics across the acquisition funnel – from landing to conversion
• Track audience demographics, quality & retention linked to creative performance

Qualifications

• 3 - 6 years in performance marketing, with at least 2 years in a D2C brand
• Proven track record of structured experimentation, across creatives and landing pages
• Knowledge of GA4 and retention marketing tools
• High ownership, structured thinking, and the ability to move between strategy and