D2C Growth Manager

Taas Partners; Bengaluru; On-site; INR 2,400,000 - 4,200,000; Full time

Job summary

Sugarfit is seeking a highly driven D2C Growth Manager to own and scale our website and app business for Foods & CGM products. This role combines growth strategy, performance marketing, lifecycle marketing, conversion optimization, retention, analytics, and automation.

You will manage Shopify storefronts, optimize campaigns on Google and Meta, build CRM-driven journeys, and partner with Product and Engineering to remove funnel friction, driving revenue, retention, and CLV.

Qualifications

• 4–8+ years in D2C Growth, Growth Marketing, Performance Marketing, or E-commerce Growth.
• Strong hands-on experience with Shopify.
• Experience managing Google Ads and Meta Ads budgets.
• Expertise in CRM/Lifecycle tools such as CleverTap, MoEngage, WebEngage, Klaviyo, Braze, etc.
• Strong understanding of retention, LTV, repeat purchase, and subscription businesses.
• Experience with GA4, GTM, Google Merchant Center, and attribution tracking.

Responsibilities

• D2C Store & Shopify Management: Own Shopify storefront operations end-to-end.
• Lifecycle Marketing & Retention: Own customer lifecycle journeys across WhatsApp, Email, SMS, and Push Notifications.
• Performance Marketing: Manage Google Ads campaigns including Search, Shopping, Performance Max, Demand Gen, and YouTube; Meta Ads for acquisition and retargeting.
• App Growth & Funnel Optimization: Own app growth funnels from install to purchase and collaborate with Product/Engineering to remove funnel friction.
• Growth Analytics & Experimentation: Track key metrics, run A/B tests, build dashboards and automate reporting.
• AI & Automation: Leverage AI tools and automation platforms to automate reporting and workflows.

Skills

D2C Growth

Growth Marketing

Performance Marketing

E-commerce Growth

Tools

Shopify

Google Ads

Meta Ads

GA4

GTM

Job description

Location: Bengaluru (HSR Layout)
Work Mode: 5 Days Work From Office (Saturday WFH if required)

About Sugarfit

Sugarfit is a leading health-tech company focused on transforming diabetes and metabolic health through evidence-based care, technology, nutrition, and continuous glucose monitoring solutions. We are building one of India's fastest-growing health and wellness brands across D2C, marketplaces, and digital channels.

Role Overview

We are looking for a highly driven D2C Growth Manager to own and scale our website and app business for Foods & CGM (Continuous Glucose Monitoring) products. This role requires a combination of growth strategy, performance marketing, lifecycle marketing, conversion optimization, retention, analytics, and automation.

You will own revenue growth across owned channels while improving customer acquisition, retention, repeat purchases, and overall customer lifetime value.

Key Responsibilities

D2C Store & Shopify Management-

• Own Shopify storefront operations end-to-end.
• Manage catalog structure, collections, bundles, subscriptions, pricing, and offers.
• Improve website conversion rate through merchandising, CRO, checkout optimization, and customer experience enhancements.
• Work closely with supply and operations teams to ensure inventory availability.

Lifecycle Marketing & Retention-

• Own customer lifecycle journeys across WhatsApp, Email, SMS, and Push Notifications.
• Improve repeat purchase rates, reorder rates, and customer retention.
• Build customer segmentation and personalized communication journeys.
• Execute win-back, replenishment, onboarding, and cross-sell campaigns.

Performance Marketing-

• Manage Google Ads campaigns including Search, Shopping, Performance Max, Demand Gen, and YouTube.
• Manage Meta Ads for customer acquisition and retargeting.
• Optimize CAC, ROAS, contribution margins, and conversion rates.
• Maintain strong tracking and attribution through GA4, GTM, and conversion APIs.

App Growth & Funnel Optimization-

• Own app growth funnels from install to purchase.
• Improve activation, engagement, and repeat transactions.
• Collaborate with Product and Engineering teams to remove funnel friction.

Growth Analytics & Experimentation-

• Track and analyze acquisition, retention, conversion, and revenue metrics.
• Run A/B tests across creatives, landing pages, offers, pricing, and lifecycle journeys.
• Build dashboards and automate reporting.
• Drive data-backed growth decisions.

AI & Automation-

• Leverage AI tools such as ChatGPT, Claude, Gemini, and automation platforms like n8n, Make, Zapier, and APIs.
• Automate reporting, CRM workflows, campaign monitoring, and operational processes.

Required Skills

• 4-8+ years of experience in D2C Growth, Growth Marketing, Performance Marketing, or E-commerce Growth.
• Strong hands-on experience with Shopify.
• Experience managing Google Ads and Meta Ads budgets.
• Expertise in CRM/Lifecycle tools such as CleverTap, MoEngage, WebEngage, Klaviyo, Braze, etc.
• Strong understanding of retention, LTV, repeat purchase, and subscription businesses.
• Experience with GA4, GTM, Google Merchant Center, and attribution tracking.
• Strong analytical skills with Excel/Google Sheets; SQL is a plus.
• Ability to independently execute and scale growth initiatives.