Cyepro Solution - Digital Marketing

Zoho; Hyderabad; On-site; INR 600,000 - 900,000; Full time

Job summary

Cyepro Solution is hiring a Digital Marketing Specialist to design, execute, and optimize multi-channel campaigns that boost brand visibility and lead generation. You will leverage data-driven insights to enhance online performance and support growth with a fast-paced, agile team.

The role requires 3+ years in tech/SaaS marketing, strong SEO/SEM, GA4, Google Ads, and CRM proficiency. Collaboration with product, sales, and design is essential for driving conversions and ROI.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or related field.
• 3+ years in digital marketing within tech or SaaS environments.
• Proficient in SEO/SEM, GA4, Google Ads, Meta Ads Manager, and email platforms.

Responsibilities

• Develop and implement digital marketing strategies across SEO, SEM, email, social media, content, and paid ads.
• Manage paid campaigns (Google/Meta/LinkedIn) to optimize ROI and lead gen.
• Analyze market trends and competitive landscape to identify opportunities.
• Create conversion-focused content for blogs, landing pages, and newsletters.
• Monitor KPIs using GA4, GTM, and CRM data; report insights to cross-functional teams.
• Collaborate with product, sales, and design to align marketing with goals.
• Stay updated on trends and algorithms to maintain a competitive edge.
• Execute A/B tests and refine campaigns based on data and user behavior.

Skills

SEO/SEM

GA4

Google Ads

Meta Ads Manager

CRM systems

Marketing automation

Content creation

CMS

HTML/CSS basics

A/B testing / CRO

Data analysis

Email marketing

Education

Bachelor's degree in Marketing, Communications, Business

Certifications (Google Ads, HubSpot, Meta Blueprint) a plus

Job description

We are seeking a dynamic and results-driven Digital Marketing Specialist to join our innovative team at Cyepro Solution, a forward-thinking technology company at the forefront of digital transformation. In this pivotal role, you will be responsible for designing, executing, and optimizing multi-channel digital marketing campaigns that drive brand awareness, lead generation, and customer acquisition across diverse digital platforms. As a key contributor to our growth strategy, you will leverage data-driven insights and emerging technologies to enhance online visibility, improve conversion rates, and support the company’s mission to deliver cutting-edge digital solutions. This role demands a blend of creativity, analytical rigor, and technical proficiency, offering a unique opportunity to shape the digital presence of a high-impact technology brand in a fast-paced, agile environment.

Responsibilities:

• Develop and implement comprehensive digital marketing strategies across SEO, SEM, email marketing, social media, content marketing, and paid advertising platforms.
  
• Manage and optimize paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads) to maximize ROI and improve customer acquisition efficiency.
  
• Conduct in-depth market and competitor analysis to identify trends, opportunities, and gaps in digital performance.
  
• Create high-impact, conversion-focused content including blog posts, landing pages, email newsletters, and social media assets tailored to target audiences.
  
• Monitor, analyze, and report on key performance indicators (KPIs) using tools such as Google Analytics, Google Tag Manager, and CRM platforms.
  
• Collaborate with cross-functional teams—including product, sales, and design—to align marketing initiatives with business goals and customer needs.
  
• Stay current with digital marketing trends, algorithm updates, and emerging technologies to maintain a competitive edge.
  
• A/B test campaign elements and continuously refine strategies based on data and user behavior insights.
  
• Support the development and execution of inbound marketing funnels to nurture leads through the customer journey.
  

Requirements

Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or a related field; advanced degree or certifications (e.g., Google Ads, HubSpot, Meta Blueprint) are a plus.
  
• Proven experience (3+ years) in digital marketing within a technology or SaaS environment.
  
• Expertise in SEO/SEM, Google Analytics 4 (GA4), Google Ads, Meta Ads Manager, and email marketing platforms (e.g., Mailchimp, HubSpot).
  
• Strong understanding of CRM systems (e.g., Salesforce, Zoho) and marketing automation tools.
  
• Demonstrated ability to interpret complex data sets and translate insights into actionable marketing strategies.
  
• Exceptional written and verbal communication skills with a focus on clarity, persuasion, and brand consistency.
  
• Proficiency in content management systems (CMS), graphic design tools (e.g., Canva, Adobe Creative Suite), and basic HTML/CSS is highly desirable.
  
• Self-motivated, detail-oriented, and capable of managing multiple projects in a fast-paced, deadline-driven environment.
  
• Experience with A/B testing frameworks, conversion rate optimization (CRO), and lead scoring models.