Role Overview
We are looking for an experienced and customer-focused Senior Customer Relationship Executive / Manager (CRM) to
manage customer relationships across the post-booking journey for residential and/or commercial real estate projects. The
role will oversee booking documentation, customer communication, collections follow-ups, after-sales coordination and the
possession process, working closely with Sales, Accounts, Project, Maintenance and Legal teams to ensure a smooth and
satisfying customer experience.
Key Responsibilities
- Manage back-office, after-sales and administrative activities related to customer relationship management.
- Handle customer bookings and ensure accurate and timely entry of booking details in CRM MIS/software.
- Verify and maintain complete, accurate and up-to-date booking forms, customer records and related documentation from
booking through possession.
- Conduct welcome calls and send welcome emails, share booking-related information and obtain customer feedback.
- Prepare and issue payment receipts, demand letters and payment reminders as per the defined process.
- Prepare and coordinate the issuance of possession letters and buyer agreements, ensuring timely completion of required
formalities.
- Follow up with customers for outstanding payments and collections, supporting achievement of monthly collection targets.
- Prepare and maintain daily status reports (DSR), management information reports (MIS) and relevant trackers.
- Maintain organised customer files, records and documentation.
- Coordinate with Project teams for fit-out, handover and final possession activities, ensuring a smooth customer experience.
- Work closely with Sales & Marketing, Accounts, Project, Maintenance and Legal teams to resolve customer queries and
facilitate timely action.
- Proactively address customer concerns, follow through on pending issues and ensure timely communication and resolution.
Desired Skills & Experience
- Prior experience in customer relationship management, preferably within the real estate industry.
- Experience with residential and/or commercial real estate projects will be an advantage.
- Good understanding of real estate CRM processes, booking documentation, collections and possession formalities.
- Presentable, customer-oriented professional with strong communication and interpersonal skills.
- Fluency in spoken and written Hindi and English.
- Strong coordination, follow-up, problem-solving and organisational skills.
- Ability to manage multiple tasks, prioritise effectively and work proactively.
- Working knowledge of MS Office and Advanced Excel; familiarity with Tally and CRM/ERP software is preferred.
- Open to male and female candidates.
Candidate Profile
A proactive and service-oriented professional who can independently manage customer interactions,
documentation and cross-functional coordination while ensuring a smooth post-booking and possession experience
email id - hr@uniquegroup.in