CRM Associate

Tetr; Gurugram District; Sur place; INR 600 000 - 800 000; Plein temps

Résumé du poste

Tetr is seeking a CRM Associate to build journeys and campaigns and keep the CRM engine running cleanly day to day. You’ll report to the CRM Head and coordinate with Creative, Events & Community, and Admissions Ops to ensure accuracy and timeliness.

Your ideal background includes 1–3 years in CRM operations, experience with MoEngage/CleverTap/LeadSquared or fast learner, and strong Excel/Google Sheets skills to analyze data and support campaign success.

Qualifications

• Bachelor’s degree in Marketing, Business, or Communications.
• 1–3 years in CRM or marketing operations.
• Experience with martech platforms (MoEngage, CleverTap, LeadSquared, Gupshup) or quick tool adoption.
• Strong Excel/Google Sheets and data interpretation skills.
• High ownership and meticulous attention to detail.

Responsabilités

• Build journeys, campaigns and templates in martech tools per spec.
• Versioning/documentation to ensure traceability.
• Load and maintain segments, suppression lists, and triggers.
• QA, scheduling and dispatch across email, WhatsApp and SMS/RCS.
• Pull reports and dashboards for reviews.

Connaissances

CRM operations

Marketing operations

Lifecycle marketing

Campaign execution

Excel/Google Sheets

Attention to detail

Ownership

Formation

Bachelor's degree in Marketing/Business/Communications

Outils

MoEngage

CleverTap

LeadSquared

Gupshup

Description du poste

Five years ago, we started Masters’ Union; our vision: to redefine the landscape of business education. We posed a simple question: If aspiring doctors learn from seasoned physicians and budding lawyers learn from legal experts, why shouldn't future business leaders learn directly from industry experts?

After all, can a lecture on Accounting 101 truly compare to the hands-on experience of analyzing real PnL statements?

Today, Masters' Union has an unparalleled curriculum with faculty comprising Industry Leaders and practitioners unlike any other in the country. Our academic council includes CXOs, MDs, Eminent Public Leaders, and even Members of Parliament. In just four years of operations, our flagship PGP in Technology and Business Management has achieved remarkable success, surpassing the placement records of esteemed institutions like IIM Ahmedabad and ISB.

Masters’ Union is now ranked among the top 2 B-schools in the country based on placement records.

With our growing global recognition, we realized that the hands-on experience of building real businesses, which proved to be highly effective for students in India, could offer immense value to aspiring entrepreneurs worldwide.

Thus, the idea of Tetr was born.

Picture this: a business program that isn't just about textbooks and lectures—it's an adventure that spans 7 different countries, with each semester bringing a new destination and a wealth of experience. Imagine studying at iconic institutions like INSEAD, NUS, SDA Bocconi, and IIT and learning from some of the brightest minds in the business world like Dr. Edward Rogers (Former Chief Knowledge Officer, NASA), Mr. Faverie Stephane (Executive Group President, Estee Lauder) and Mr. Saud Swar (CBO, American Express, MENA). From launching eCommerce ventures in Dubai to tackling tech startups in Silicon Valley, our students traverse the globe, building businesses and making a tangible impact. At Tetr, the world is your classroom.

If this excites you, and you resonate with our vision, then we’d love for you to come and build with us.

About this role

As a CRM Associate, you'll execute the operational build of journeys and campaigns and keep the CRM engine running cleanly day to day, so that what goes live is exactly what was specified, on time, and measurable. You'll report to the CRM Head and work closely with Creative, Events & Community, and Admissions Ops to keep every send accurate and on schedule.

Specifically, this role will involve

• Building journeys, campaigns and templates in the martech tools to the Manager's spec, including branching logic, delays and stage-gate conditions
• Versioning and documentation building so any change is traceable and reversible
• Loading and maintaining segments, suppression lists and trigger conditions
• Flagging data issues early: mismatched fields, stale imports, duplicate records, broken event mapping
• Running routine hygiene passes on list health, bounces and hard-fails, and keep opt-out handling watertight
• Scheduling, QA and dispatch sending across email, WhatsApp and SMS/RCS
• Verifying before every send: links, personalisation tokens, rendering across major clients and devices, subject/preview text, sender details and suppression application
• Chasing inputs (copy, creative, approvals) so campaigns don't stall waiting on someone else
• Being the point person who knows the status of every live and upcoming campaign at any given time
• Supporting the CRM Head on ad hoc projects, new tooling, workflow automation, process documentation
• Pulling campaign and journey reports, compile dashboards and prep numbers for the Manager's reviews
• Building and maintaining SOPs so campaign execution doesn't depend on one person's memory
• Flagging process gaps or repeated errors and propose fixes rather than just patching them each time

Ideal candidate will have

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 1–3 years in CRM operations, marketing operations, lifecycle marketing or campaign execution, internships and hands-on project work count
• Working familiarity with at least one martech platform (MoEngage, CleverTap, LeadSquared, Gupshup or similar), or clear evidence of picking up new tools fast
• Strong Excel/Google Sheets skills; comfortable pulling and interpreting data without hand-holding
• High ownership; able to juggle multiple campaigns and stakeholders without dropping details
• Sharp attention to detail, this role is the last check before something goes out to thousands of students