Senior Manager - Brand

Tetr; Gurugram District; On-site; INR 1,500,000 - 2,800,000; Full time

Job summary

Tetr is seeking a versatile marketer to own the UG marketing funnel end-to-end, from awareness to enrolments. You’ll craft high-impact campaigns, optimize performance metrics, and collaborate with Admissions, Content, and CRM to turn data into demand across global markets.

The ideal candidate combines brand storytelling with ROI discipline in a fast-paced environment. With 5–7 years in brand, growth or acquisition marketing, you’ll lead cross-functional teams and build a scalable acquisition

Qualifications

• 5–7 years in brand, growth or acquisition marketing.
• Experience owning full-funnel acquisition strategies.
• Strong grasp of performance marketing, CRM and brand.
• Numbers-driven with ROI focus.
• Excellent communication and cross-functional collaboration.

Responsibilities

• Own the UG marketing funnel end-to-end from awareness to enrolments.
• Translate enrolment targets into sharp marketing and acquisition plans.
• Partner with Admissions to improve lead quality and conversion.
• Own and optimize CPL, CAC, ROAS, conversion and ROI.
• Build Tetr’s UG brand and narrative across priority markets.
• Develop campaigns across paid, owned and social channels.
• Collaborate with Performance, CRM and Content teams to improve funnel journeys.
• Turn data into decisions and actions to improve ROI.

Skills

Brand marketing

Growth marketing

Acquisition

Full-funnel

Performance marketing

CRM

Social media

Content

Analytics

Cross-functional leadership

Agency management

Communication skills

Tools

CRM software

Job description

Five years ago, we started Masters’ Union; our vision: to redefine the landscape of business education. We posed a simple question: If aspiring doctors learn from seasoned physicians and budding lawyers learn from legal experts, why shouldn't future business leaders learn directly from industry experts?

After all, can a lecture on Accounting 101 truly compare to the hands‑on experience of analyzing real PnL statements?

Today, Masters' Union has an unparalleled curriculum with faculty comprising Industry Leaders and practitioners unlike any other in the country. Our academic council includes CXOs, MDs, Eminent Public Leaders, and even Members of Parliament. In just four years of operations, our flagship PGP in Technology and Business Management has achieved remarkable success, surpassing the placement records of esteemed institutions like IIM Ahmedabad and ISB.

Masters’Union is now ranked among the top 2 B-schools in the country based on placement records.

With our growing global recognition, we realized that the hands‑on experience of building real businesses, which proved to be highly effective for students in India, could offer immense value to aspiring entrepreneurs worldwide.

Thus, the idea of Tetr was born.

Picture this: a business program that isn't just about textbooks and lectures—it's an adventure that spans 7 different countries, with each semester bringing a new destination and a wealth of experience. Imagine studying at iconic institutions like INSEAD, NUS, SDA Bocconi, and IIT and learning from some of the brightest minds in the business world like Dr. Edward Rogers (Former Chief Knowledge Officer, NASA), Mr. Faverie Stephane (Executive Group President, Estee Lauder) and Mr. Saud Swar (CBO, American Express, MENA). From launching eCommerce ventures in Dubai to tackling tech startups in Silicon Valley, our students traverse the globe, building businesses and making a tangible impact. At Tetr, the world is your classroom.

If this excites you, and you resonate with our vision, then we’d love for you to come and build with us.

About this role

We’re looking for someone who is equal parts marketer, builder and operator.

Someone who can brainstorm a big campaign in the morning, debate the creative in the afternoon, and obsess over the funnel and ROI by evening.

Most importantly, someone who believes marketing isn't just about making noise - it’s about creating demand, driving action and moving the business. The ideal person is the perfect combination of left brain and right brain — creatively wired enough to build standout brands and campaigns, and analytically obsessed enough to track every number, question every rupee, and relentlessly chase ROI.

You will own the UG marketing funnel end-to-end — from awareness and demand generation to lead generation, nurturing, applications and enrolments.

This is a high-ownership role sitting at the intersection of Brand, Acquisition, Performance, Content, CRM, Media and Admissions.

Specifically, this role will involve

• Translating enrolment targets into sharp marketing and acquisition plans.
• Partnering closely with Admissions to improve lead quality, application rates and conversion.
• Owning and optimizing key metrics including CPL, CAC, ROAS, conversion and ROI.
• Building Tetr’s UG brand and category narrative across priority markets.
• Creating campaigns that are both culturally relevant and commercially effective.
• Building a pipeline of content, campaigns and IPs that drive awareness, consideration and demand.
• Leading communication across Paid, Owned, Social, CRM, Events and other key channels.
• Working closely with Performance, Influencer, Media and CRM teams to build a high-performing acquisition engine.
• Developing and optimise campaigns, audiences, creatives, landing pages and conversion journeys.
• Using data and insights to continuously improve quality, efficiency and conversion.
• Building strong feedback loops between Marketing and Admissions.
• Owning the UG marketing calendar and integrated campaign execution.
• Developing briefs and work closely with Creative, Content, Performance, Media and external agencies.
• Pushing partners and teams to deliver against clear business outcomes, timelines and ROI.
• Being deeply numbers and ROI obsessed.
• Constantly asking: What did this drive? What did we learn? What can we do better?
• Turning data into decisions and decisions into action.
• Building a culture of experimentation across creative, channels, audiences and funnel journeys.

Ideal candidate will have

• Approx 5-7 years of experience across brand, growth, acquisition or integrated marketing, preferably with new-age consumer brands.
• Experience owning or contributing to full-funnel acquisition and conversion.
• Strong understanding of Performance Marketing, Media, CRM, Social, Content and Brand.
• Someone who is genuinely obsessed with numbers, metrics and ROI.
• Strong creative instinct with the ability to turn ideas into campaigns that people remember and act on.
• Strong analytical ability and comfort working with marketing and business data.
• Exposure to global geographies and multicultural audiences is a strong plus, particularly LATAM, Southeast Asia, MENA, Europe and the US.
• Strong agency and cross-functional management skills.
• Comfortable operating in a fast-paced, ambiguous and unstructured environment.
• Strong bias for action, ownership and experimentation.
• Excellent communication skills and high attention to detail.