Crm Associate

Shanti Informatics; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Job summary

Shanti Informatics in Gurugram, India, is seeking a CRM Marketing professional to own the end-to-end candidate journey from enquiry to enrolment. You will build and execute CRM campaigns across Email, WhatsApp, and SMS while creating audience segments and automating journeys.

The role requires hands-on CRM/MarTech experience, strong analytical skills, and excellent stakeholder management. You will collaborate with cross-functional teams to optimize engagement and conversions and monitor

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Experience in CRM, Lifecycle Marketing, Growth Marketing, or Marketing Operations.
• Hands-on experience with CRM/MarTech platforms (e.g., MoEngage, CleverTap, LeadSquared, Gupshup).
• Strong analytical skills and proficiency in Excel/Google Sheets.
• Excellent stakeholder management, attention to detail, and a high-ownership mindset.

Responsibilities

• Own the end-to-end candidate journey, from enquiry to enrolment.
• Build and execute CRM campaigns across Email, WhatsApp, and SMS.
• Create audience segments, automate journeys, and maintain data quality.
• Run A/B tests to optimize engagement and conversions.
• Collaborate with cross-functional teams to deliver impactful campaigns.
• Monitor campaign performance and recommend improvements.

Skills

Lifecycle marketing

Growth marketing

Analytical skills

Stakeholder management

Education

Bachelor's degree in Marketing, Business, or related field

Tools

MoEngage

CleverTap

LeadSquared

Gupshup

Excel

Job description

What You'll Do:

• Own the end-to-end candidate journey, from enquiry to enrolment.
• Build and execute CRM campaigns across Email, WhatsApp, and SMS.
• Create audience segments, automate journeys, and maintain data quality.
• Run A/B tests to optimize engagement and conversions.
• Collaborate with cross-functional teams to deliver impactful campaigns.
• Monitor campaign performance and recommend improvements.

What We're Looking For:

• Bachelor's degree in Marketing, Business, or a related field.
• Experience in CRM, Lifecycle Marketing, Growth Marketing, or Marketing Operations.
• Hands-on experience with CRM/MarTech platforms (e.g., MoEngage, CleverTap, LeadSquared, Gupshup).
• Strong analytical skills and proficiency in Excel/Google Sheets.
• Excellent stakeholder management, attention to detail, and a high-ownership mindset.

Location: Gurugram, India.